Intex vs TP Toys:Which is searched more?
In September 2026, Intex had more branded searches than TP Toys among kids play equipment brands worldwide. Intex was estimated to have 110K branded searches compared to TP Toys’ 3.6K, and held an 18.7% Share of Search versus TP Toys’ 0.61%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Intex or TP Toys?
Compare the kids play equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Intex, TP Toys. The figures are in the table below the chart.
View monthly share of search table
| Month | Bestway | Little Tikes | Intex | Keter | Step2 | Plum | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 27.4% | 22.3% | 12.3% | 8.2% | 0.83% | 0.89% | 0.59% |
| Nov 2025 | 25.2% | 30.8% | 20.5% | 11.3% | 9.2% | 1.1% | 1% | 0.82% |
| Dec 2025 | 34.7% | 28.5% | 19% | 8.5% | 7% | 0.83% | 0.93% | 0.62% |
| Jan 2026 | 33.7% | 22.5% | 22.5% | 12.4% | 6.8% | 0.78% | 0.74% | 0.74% |
| Feb 2026 | 29.3% | 23.9% | 23.9% | 13.1% | 7.2% | 0.86% | 0.78% | 0.96% |
| Mar 2026 | 27.6% | 22.6% | 22.6% | 15.1% | 8.3% | 1.6% | 0.6% | 1.7% |
| Apr 2026 | 23.6% | 19.3% | 28.7% | 15.7% | 8.6% | 1.9% | 0.41% | 1.7% |
| May 2026 | 29.3% | 16% | 35.8% | 10.7% | 5.9% | 1.1% | 0.28% | 0.96% |
| Jun 2026 | 34.8% | 10.4% | 42.5% | 7% | 3.8% | 0.69% | 0.22% | 0.63% |
| Jul 2026 | 36.3% | 13.3% | 36.3% | 7.3% | 4.9% | 0.79% | 0.29% | 0.8% |
| Aug 2026 | 32.2% | 17.6% | 32.2% | 9.7% | 6.5% | 0.82% | 0.38% | 0.71% |
| Sep 2026 | 28.1% | 28.1% | 18.7% | 12.6% | 10.3% | 1% | 0.61% | 0.61% |
How has the Intex and TP Toys comparison changed over the last 12 months?
3 findings
- Intex was ahead of TP Toys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Intex’s estimated Share of Search among kids play equipment brands worldwide moved from 22.3% to 18.7%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, TP Toys’ estimated Share of Search among kids play equipment brands worldwide moved from 0.59% to 0.61%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for kids play equipment brands worldwide in September 2026?
3 changes
In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 28.1% estimated Share of Search.
In September 2026, Intex lost estimated Share of Search among kids play equipment brands worldwide, from 32.2% to 18.7%.
In September 2026, TP Toys fell from 7th to 8th among kids play equipment brands worldwide.
Other head-to-heads among kids play equipment brands
How each brand is measured
Brandwave collects information about searches that people make online using Intex’s and TP Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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