Brandwave

Kayak brands:Which brands are most popular in search?

In August 2026, Old Town was the most searched among kayak brands worldwide, with an estimated 1.5M branded searches and 59.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Old Town59.4%
  2. Pelican21.8%
  3. Intex9.7%
  4. Perception8%
  5. Hobie0.88%
  6. Wilderness Systems0.32%

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Share of SearchLeaderboard

Compare the kayak brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kayak brands worldwide, by month

Share of Search by month for Old Town, Pelican, Intex, Perception. The figures are in the table below the chart.

View monthly share of search table
MonthOld TownPelicanIntexPerceptionHobieWilderness Systems
Oct 202536.5%44.3%4.9%13.3%0.8%0.16%
Nov 202529%52.5%4.7%13%0.64%0.12%
Dec 202529.7%53.8%4.9%10.9%0.65%0.13%
Jan 202631%46%5.1%16.9%0.83%0.2%
Feb 202632.9%48.8%5.4%12%0.72%0.21%
Mar 202636.9%44.8%6%11%0.99%0.3%
Apr 202643.5%35.8%8.7%10.7%0.97%0.29%
May 202643.2%29%15.9%10.6%0.96%0.35%
Jun 202647.7%21.5%21.5%7.9%1.1%0.39%
Jul 202651.3%23.1%15.5%8.5%1.1%0.42%
Aug 202659.4%21.8%9.7%8%0.88%0.32%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Old Town

    59.4%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +8 points.

  2. 2.Pelican

    21.8%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Intex

    9.7%

    Held 3rd. 246K estimated branded searches, -33.2% vs prior month. Share -5.8 points.

  4. 4.Perception

    8%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Hobie

    0.88%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  6. 6.Wilderness Systems

    0.32%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among kayak brands worldwide?

In August 2026, Old Town was the most searched among kayak brands worldwide, with an estimated 1.5M branded searches and 59.4% estimated Share of Search within this set. Pelican is in 2nd place, 37.6 percentage points behind at 21.8% Share of Search.

Global kayak brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Old Town36.5% → 59.4%59.4%Aug 202629%Nov 20252nd → 1st
Pelican44.3% → 21.8%53.8%Dec 202521.5%Jun 20261st → 2nd
Intex4.9% → 9.7%21.5%Jun 20264.7%Nov 20254th → 3rd
Perception13.3% → 8%16.9%Jan 20267.9%Jun 20263rd → 4th
Hobie0.8% → 0.88%1.1%Jul 20260.64%Nov 20255th
Wilderness Systems0.16% → 0.32%0.42%Jul 20260.12%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Old Town’s estimated Share of Search among kayak brands worldwide increased from 36.5% to 59.4%.
  • Across the 11 months ending August 2026, Pelican’s estimated Share of Search among kayak brands worldwide decreased from 44.3% to 21.8%.
  • Across the 11 months ending August 2026, Intex’s estimated Share of Search among kayak brands worldwide increased from 4.9% to 9.7%.
  • Across the 11 months ending August 2026, Perception’s estimated Share of Search among kayak brands worldwide decreased from 13.3% to 8%.
  • Across the 11 months ending August 2026, Old Town’s estimated Share of Search among kayak brands worldwide peaked at 59.4% in August 2026 and was lowest at 29% in November 2025.
  • Across the 11 months ending August 2026, Pelican’s estimated Share of Search among kayak brands worldwide peaked at 53.8% in December 2025 and was lowest at 21.5% in June 2026.
  • Across the 11 months ending August 2026, Intex’s estimated Share of Search among kayak brands worldwide peaked at 21.5% in June 2026 and was lowest at 4.7% in November 2025.
  • Across the 11 months ending August 2026, Perception’s estimated Share of Search among kayak brands worldwide peaked at 16.9% in January 2026 and was lowest at 7.9% in June 2026.
  • Across the 11 months ending August 2026, Old Town rose from 2nd to 1st among kayak brands worldwide.
  • Across the 11 months ending August 2026, Pelican fell from 1st to 2nd among kayak brands worldwide.
  • Across the 11 months ending August 2026, Intex rose from 4th to 3rd among kayak brands worldwide.
  • Across the 11 months ending August 2026, Perception fell from 3rd to 4th among kayak brands worldwide.
  • Across the 11 months ending August 2026, Hobie and Wilderness Systems held steady: their estimated Share of Search among kayak brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for kayak brands worldwide in August 2026?

  1. In August 2026, Old Town gained estimated Share of Search among kayak brands worldwide, from 51.3% to 59.4%.

  2. In August 2026, Intex lost estimated Share of Search among kayak brands worldwide, from 15.5% to 9.7%.

  3. In August 2026, Pelican lost estimated Share of Search among kayak brands worldwide, from 23.1% to 21.8%.

  4. In August 2026, Perception lost estimated Share of Search among kayak brands worldwide, from 8.5% to 8%.

  5. Estimated monthly branded searches for Wilderness Systems worldwide rose 125% over 11 measured months, from 3.6K to 8.1K in August 2026.

  6. Estimated monthly branded searches for Hobie worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

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