Hobie vs Old Town:Which is more popular by branded search?
In August 2026, Old Town had more branded searches than Hobie among kayak brands worldwide. Old Town was estimated to have 1.5M branded searches compared to Hobie’s 22.2K, and held a 59.4% Share of Search versus Hobie’s 0.88%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hobie or Old Town?
Compare the kayak brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Old Town, Hobie. The figures are in the table below the chart.
View monthly share of search table
| Month | Old Town | Pelican | Intex | Perception | Hobie | Wilderness Systems |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 44.3% | 4.9% | 13.3% | 0.8% | 0.16% |
| Nov 2025 | 29% | 52.5% | 4.7% | 13% | 0.64% | 0.12% |
| Dec 2025 | 29.7% | 53.8% | 4.9% | 10.9% | 0.65% | 0.13% |
| Jan 2026 | 31% | 46% | 5.1% | 16.9% | 0.83% | 0.2% |
| Feb 2026 | 32.9% | 48.8% | 5.4% | 12% | 0.72% | 0.21% |
| Mar 2026 | 36.9% | 44.8% | 6% | 11% | 0.99% | 0.3% |
| Apr 2026 | 43.5% | 35.8% | 8.7% | 10.7% | 0.97% | 0.29% |
| May 2026 | 43.2% | 29% | 15.9% | 10.6% | 0.96% | 0.35% |
| Jun 2026 | 47.7% | 21.5% | 21.5% | 7.9% | 1.1% | 0.39% |
| Jul 2026 | 51.3% | 23.1% | 15.5% | 8.5% | 1.1% | 0.42% |
| Aug 2026 | 59.4% | 21.8% | 9.7% | 8% | 0.88% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hobie and Old Town comparison changed over the last 12 months?
3 findings
- Old Town was ahead of Hobie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hobie’s estimated Share of Search among kayak brands worldwide moved from 0.8% to 0.88%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 11 months ending August 2026, Old Town’s estimated Share of Search among kayak brands worldwide moved from 36.5% to 59.4%, and its estimated monthly branded searches moved from 823K to 1.5M.
How did search popularity change for kayak brands worldwide in August 2026?
2 changes
In August 2026, Old Town gained estimated Share of Search among kayak brands worldwide, from 51.3% to 59.4%.
Estimated monthly branded searches for Hobie worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hobie’s and Old Town’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.