Brandwave

How popular isHobie in search?

In August 2026, there were an estimated 22.2K branded searches for Hobie worldwide which is up 22.7% over the last 11 months. Hobie holds 0.88% estimated Share of Search among kayak brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Old Town59.4%
  2. Pelican21.8%
  3. Intex9.7%
  4. Perception8%
  5. Hobie0.88%
  6. Wilderness Systems0.32%
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Which kayak brands compete with Hobie?

Hobie against kayak brands worldwide, by month

Share of Search by month for Old Town, Pelican, Intex, Perception, Hobie. The figures are in the table below the chart.

View monthly share of search table
MonthOld TownPelicanIntexPerceptionHobieWilderness Systems
Oct 202536.5%44.3%4.9%13.3%0.8%0.16%
Nov 202529%52.5%4.7%13%0.64%0.12%
Dec 202529.7%53.8%4.9%10.9%0.65%0.13%
Jan 202631%46%5.1%16.9%0.83%0.2%
Feb 202632.9%48.8%5.4%12%0.72%0.21%
Mar 202636.9%44.8%6%11%0.99%0.3%
Apr 202643.5%35.8%8.7%10.7%0.97%0.29%
May 202643.2%29%15.9%10.6%0.96%0.35%
Jun 202647.7%21.5%21.5%7.9%1.1%0.39%
Jul 202651.3%23.1%15.5%8.5%1.1%0.42%
Aug 202659.4%21.8%9.7%8%0.88%0.32%
Sep 2026——————

  1. 1.Old Town

    59.4%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +8 points.

  2. 2.Pelican

    21.8%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Intex

    9.7%

    Held 3rd. 246K estimated branded searches, -33.2% vs prior month. Share -5.8 points.

  4. 4.Perception

    8%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Hobie

    0.88%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  6. 6.Wilderness Systems

    0.32%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Hobie and its closest rivals

How has branded search demand for Hobie changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hobie worldwide rose from 18.1K to 22.2K.
  • Across the 11 months ending August 2026, Hobie’s estimated Share of Search among kayak brands worldwide held steady, from 0.8% to 0.88%.

How did search popularity change for kayak brands worldwide in August 2026?

  1. In August 2026, Old Town gained estimated Share of Search among kayak brands worldwide, from 51.3% to 59.4%.

  2. In August 2026, Intex lost estimated Share of Search among kayak brands worldwide, from 15.5% to 9.7%.

  3. In August 2026, Pelican lost estimated Share of Search among kayak brands worldwide, from 23.1% to 21.8%.

  4. In August 2026, Perception lost estimated Share of Search among kayak brands worldwide, from 8.5% to 8%.

  5. Estimated monthly branded searches for Wilderness Systems worldwide rose 125% over 11 measured months, from 3.6K to 8.1K in August 2026.

  6. Estimated monthly branded searches for Hobie worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

How is Hobie measured?

Brandwave collects information about searches that people make online using Hobie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hobie kayak

Do you work for Hobie? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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