Hobie vs Perception:Which is more popular by branded search?
In August 2026, Perception had more branded searches than Hobie among kayak brands worldwide. Perception was estimated to have 201K branded searches compared to Hobie’s 22.2K, and held an 8% Share of Search versus Hobie’s 0.88%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hobie or Perception?
Compare the kayak brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Perception, Hobie. The figures are in the table below the chart.
View monthly share of search table
| Month | Old Town | Pelican | Intex | Perception | Hobie | Wilderness Systems |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 44.3% | 4.9% | 13.3% | 0.8% | 0.16% |
| Nov 2025 | 29% | 52.5% | 4.7% | 13% | 0.64% | 0.12% |
| Dec 2025 | 29.7% | 53.8% | 4.9% | 10.9% | 0.65% | 0.13% |
| Jan 2026 | 31% | 46% | 5.1% | 16.9% | 0.83% | 0.2% |
| Feb 2026 | 32.9% | 48.8% | 5.4% | 12% | 0.72% | 0.21% |
| Mar 2026 | 36.9% | 44.8% | 6% | 11% | 0.99% | 0.3% |
| Apr 2026 | 43.5% | 35.8% | 8.7% | 10.7% | 0.97% | 0.29% |
| May 2026 | 43.2% | 29% | 15.9% | 10.6% | 0.96% | 0.35% |
| Jun 2026 | 47.7% | 21.5% | 21.5% | 7.9% | 1.1% | 0.39% |
| Jul 2026 | 51.3% | 23.1% | 15.5% | 8.5% | 1.1% | 0.42% |
| Aug 2026 | 59.4% | 21.8% | 9.7% | 8% | 0.88% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hobie and Perception comparison changed over the last 12 months?
3 findings
- Perception was ahead of Hobie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hobie’s estimated Share of Search among kayak brands worldwide moved from 0.8% to 0.88%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 11 months ending August 2026, Perception’s estimated Share of Search among kayak brands worldwide moved from 13.3% to 8%, and its estimated monthly branded searches moved from 301K to 201K.
How did search popularity change for kayak brands worldwide in August 2026?
2 changes
In August 2026, Perception lost estimated Share of Search among kayak brands worldwide, from 8.5% to 8%.
Estimated monthly branded searches for Hobie worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hobie’s and Perception’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobie
1 branded search term
- hobie kayak
Perception
1 branded search term
- perception
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.