How popular isPerception in search?
In August 2026, there were an estimated 201K branded searches for Perception worldwide which is down 33.2% over the last 11 months. Perception holds 8% estimated Share of Search among kayak brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Old Town59.4%
- Pelican21.8%
Intex9.7%- Perception8%
Hobie0.88%
- Wilderness Systems0.32%
Follow Perception and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which kayak brands compete with Perception?
Share of Search by month for Old Town, Pelican, Intex, Perception. The figures are in the table below the chart.
View monthly share of search table
| Month | Old Town | Pelican | Intex | Perception | Hobie | Wilderness Systems |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 44.3% | 4.9% | 13.3% | 0.8% | 0.16% |
| Nov 2025 | 29% | 52.5% | 4.7% | 13% | 0.64% | 0.12% |
| Dec 2025 | 29.7% | 53.8% | 4.9% | 10.9% | 0.65% | 0.13% |
| Jan 2026 | 31% | 46% | 5.1% | 16.9% | 0.83% | 0.2% |
| Feb 2026 | 32.9% | 48.8% | 5.4% | 12% | 0.72% | 0.21% |
| Mar 2026 | 36.9% | 44.8% | 6% | 11% | 0.99% | 0.3% |
| Apr 2026 | 43.5% | 35.8% | 8.7% | 10.7% | 0.97% | 0.29% |
| May 2026 | 43.2% | 29% | 15.9% | 10.6% | 0.96% | 0.35% |
| Jun 2026 | 47.7% | 21.5% | 21.5% | 7.9% | 1.1% | 0.39% |
| Jul 2026 | 51.3% | 23.1% | 15.5% | 8.5% | 1.1% | 0.42% |
| Aug 2026 | 59.4% | 21.8% | 9.7% | 8% | 0.88% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.4% | 1.5M | +23% | +8 points | |
| 2, held 2nd | 21.8% | 550K | 0% | -1.4 points | |
| 3, held 3rd | 9.7% | 246K | -33.2% | -5.8 points | |
| 4, held 4th | 8% | 201K | 0% | -0.5 points | |
| 5, held 5th | 0.88% | 22.2K | -18.1% | -0.3 points | |
| 6, held 6th | 0.32% | 8.1K | -18.2% | -0.1 points |
1.Old Town
59.4%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +8 points.
2.Pelican
21.8%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -1.4 points.
3.
Intex9.7%
Held 3rd. 246K estimated branded searches, -33.2% vs prior month. Share -5.8 points.
8%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
0.88%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
0.32%
Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Perception and its closest rivals
How has branded search demand for Perception changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Perception worldwide fell from 301K to 201K.
- Across the 11 months ending August 2026, Perception’s estimated Share of Search among kayak brands worldwide decreased from 13.3% to 8%.
- Across the 11 months ending August 2026, Perception’s estimated Share of Search among kayak brands worldwide peaked at 16.9% in January 2026 and was lowest at 7.9% in June 2026.
- Across the 11 months ending August 2026, Perception fell from 3rd to 4th among kayak brands worldwide.
How did search popularity change for kayak brands worldwide in August 2026?
6 changes
In August 2026, Old Town gained estimated Share of Search among kayak brands worldwide, from 51.3% to 59.4%.
In August 2026, Intex lost estimated Share of Search among kayak brands worldwide, from 15.5% to 9.7%.
In August 2026, Pelican lost estimated Share of Search among kayak brands worldwide, from 23.1% to 21.8%.
In August 2026, Perception lost estimated Share of Search among kayak brands worldwide, from 8.5% to 8%.
Estimated monthly branded searches for Wilderness Systems worldwide rose 125% over 11 measured months, from 3.6K to 8.1K in August 2026.
Estimated monthly branded searches for Hobie worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
How is Perception measured?
Brandwave collects information about searches that people make online using Perception’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- perception
Do you work for Perception? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Perception your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.