Old Town vs Perception:Which is more popular by branded search?

Name: Old Town vs Perception: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Old Town had more branded searches than Perception among kayak brands worldwide. Old Town was estimated to have 1.5M branded searches compared to Perception’s 201K, and held a 59.4% Share of Search versus Perception’s 8%. These are worldwide searches for English-language branded terms.

Share of Search among kayak brands worldwide in August 2026Which is more popular in search, Old Town or Perception?

Old Town59.4%1.5M searches

vs

Perception8%201K searches

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Which is more popular in search, Old Town or Perception?

Compare the kayak brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Old Town and Perception among kayak brands worldwide, by month

Month	Old Town	Pelican	Intex	Perception	Hobie	Wilderness Systems
Oct 2025	36.5%	44.3%	4.9%	13.3%	0.8%	0.16%
Nov 2025	29%	52.5%	4.7%	13%	0.64%	0.12%
Dec 2025	29.7%	53.8%	4.9%	10.9%	0.65%	0.13%
Jan 2026	31%	46%	5.1%	16.9%	0.83%	0.2%
Feb 2026	32.9%	48.8%	5.4%	12%	0.72%	0.21%
Mar 2026	36.9%	44.8%	6%	11%	0.99%	0.3%
Apr 2026	43.5%	35.8%	8.7%	10.7%	0.97%	0.29%
May 2026	43.2%	29%	15.9%	10.6%	0.96%	0.35%
Jun 2026	47.7%	21.5%	21.5%	7.9%	1.1%	0.39%
Jul 2026	51.3%	23.1%	15.5%	8.5%	1.1%	0.42%
Aug 2026	59.4%	21.8%	9.7%	8%	0.88%	0.32%
Sep 2026	—	—	—	—	—	—

How has the Old Town and Perception comparison changed over the last 12 months?

3 findings

Old Town was ahead of Perception in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Old Town’s estimated Share of Search among kayak brands worldwide moved from 36.5% to 59.4%, and its estimated monthly branded searches moved from 823K to 1.5M.
Across the 11 months ending August 2026, Perception’s estimated Share of Search among kayak brands worldwide moved from 13.3% to 8%, and its estimated monthly branded searches moved from 301K to 201K.

How did search popularity change for kayak brands worldwide in August 2026?

2 changes

In August 2026, Old Town gained estimated Share of Search among kayak brands worldwide, from 51.3% to 59.4%.
In August 2026, Perception lost estimated Share of Search among kayak brands worldwide, from 8.5% to 8%.

How each brand is measured

Brandwave collects information about searches that people make online using Old Town’s and Perception’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.