Old Town vs Pelican Kayaks:Which is searched more?
In September 2026, Pelican Kayaks had more branded searches than Old Town among kayak brands worldwide. Pelican Kayaks was estimated to have 22.2K branded searches compared to Old Town’s 15.3K, and held a 12.6% Share of Search versus Old Town’s 8.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Old Town or Pelican Kayaks?
Compare the kayak brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pelican Kayaks, Old Town. The figures are in the table below the chart.
View monthly share of search table
| Month | Intex | Pelican Kayaks | Old Town | Hobie | Perception | Wilderness Systems |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 10.6% | 7.3% | 10.6% | 3.9% | 3% |
| Nov 2025 | 69.1% | 7.6% | 7.8% | 9.3% | 3.4% | 2.8% |
| Dec 2025 | 70.6% | 7.8% | 6.7% | 9.5% | 2.8% | 2.7% |
| Jan 2026 | 68.2% | 7.5% | 8.1% | 9.2% | 3.3% | 3.7% |
| Feb 2026 | 66.1% | 8.9% | 9.3% | 8.9% | 3.2% | 3.6% |
| Mar 2026 | 59.7% | 12% | 10.2% | 9.8% | 4.4% | 4% |
| Apr 2026 | 66.5% | 11% | 8% | 7.4% | 4% | 3.1% |
| May 2026 | 75.8% | 8.3% | 5.8% | 4.6% | 3% | 2.4% |
| Jun 2026 | 79.4% | 7.1% | 5% | 3.9% | 2.6% | 1.9% |
| Jul 2026 | 72.9% | 9.8% | 5.7% | 5.4% | 3.6% | 2.7% |
| Aug 2026 | 68.8% | 11.3% | 6.5% | 6.2% | 4.1% | 3.1% |
| Sep 2026 | 62.3% | 12.6% | 8.7% | 8.4% | 4.6% | 3.6% |
How has the Old Town and Pelican Kayaks comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Old Town took it in November 2025, Pelican Kayaks took it in December 2025, Old Town took it in January 2026, Pelican Kayaks took it in March 2026.
- Across the 12 months ending September 2026, Old Town’s estimated Share of Search among kayak brands worldwide moved from 7.3% to 8.7%, and its estimated monthly branded searches moved from 12.5K to 15.3K.
- Across the 12 months ending September 2026, Pelican Kayaks’ estimated Share of Search among kayak brands worldwide moved from 10.6% to 12.6%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for kayak brands worldwide in September 2026?
2 changes
In September 2026, Old Town gained estimated Share of Search among kayak brands worldwide, from 6.5% to 8.7%.
In September 2026, Pelican Kayaks gained estimated Share of Search among kayak brands worldwide, from 11.3% to 12.6%.
Other head-to-heads among kayak brands
How each brand is measured
Brandwave collects information about searches that people make online using Old Town’s and Pelican Kayaks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Old Town
3 branded search terms
- old town kayak
- old town pedal
- old town pedal kayak
Pelican Kayaks
1 branded search term
- pelican kayak
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