How popular isOld Town in search?
In August 2026, there were an estimated 1.5M branded searches for Old Town worldwide which is up 82.3% over the last 11 months. Old Town holds 59.4% estimated Share of Search among kayak brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Old Town59.4%
- Pelican21.8%
Intex9.7%- Perception8%
Hobie0.88%
- Wilderness Systems0.32%
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Where does Old Town compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Kayak brands | 1st of 6 | 59.4% | Shown below |
| Canoe brands | 1st of 6 | 72.2% | Show ranking |
Which kayak brands compete with Old Town?
Share of Search by month for Old Town, Pelican, Intex, Perception. The figures are in the table below the chart.
View monthly share of search table
| Month | Old Town | Pelican | Intex | Perception | Hobie | Wilderness Systems |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 44.3% | 4.9% | 13.3% | 0.8% | 0.16% |
| Nov 2025 | 29% | 52.5% | 4.7% | 13% | 0.64% | 0.12% |
| Dec 2025 | 29.7% | 53.8% | 4.9% | 10.9% | 0.65% | 0.13% |
| Jan 2026 | 31% | 46% | 5.1% | 16.9% | 0.83% | 0.2% |
| Feb 2026 | 32.9% | 48.8% | 5.4% | 12% | 0.72% | 0.21% |
| Mar 2026 | 36.9% | 44.8% | 6% | 11% | 0.99% | 0.3% |
| Apr 2026 | 43.5% | 35.8% | 8.7% | 10.7% | 0.97% | 0.29% |
| May 2026 | 43.2% | 29% | 15.9% | 10.6% | 0.96% | 0.35% |
| Jun 2026 | 47.7% | 21.5% | 21.5% | 7.9% | 1.1% | 0.39% |
| Jul 2026 | 51.3% | 23.1% | 15.5% | 8.5% | 1.1% | 0.42% |
| Aug 2026 | 59.4% | 21.8% | 9.7% | 8% | 0.88% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.4% | 1.5M | +23% | +8 points | |
| 2, held 2nd | 21.8% | 550K | 0% | -1.4 points | |
| 3, held 3rd | 9.7% | 246K | -33.2% | -5.8 points | |
| 4, held 4th | 8% | 201K | 0% | -0.5 points | |
| 5, held 5th | 0.88% | 22.2K | -18.1% | -0.3 points | |
| 6, held 6th | 0.32% | 8.1K | -18.2% | -0.1 points |
1.Old Town
59.4%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +8 points.
2.Pelican
21.8%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -1.4 points.
3.
Intex9.7%
Held 3rd. 246K estimated branded searches, -33.2% vs prior month. Share -5.8 points.
8%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
0.88%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
0.32%
Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Old Town and its closest rivals
How has branded search demand for Old Town changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Old Town worldwide rose from 823K to 1.5M.
- Across the 11 months ending August 2026, Old Town’s estimated Share of Search among kayak brands worldwide increased from 36.5% to 59.4%.
- Across the 11 months ending August 2026, Old Town’s estimated Share of Search among kayak brands worldwide peaked at 59.4% in August 2026 and was lowest at 29% in November 2025.
- Across the 11 months ending August 2026, Old Town rose from 2nd to 1st among kayak brands worldwide.
How did search popularity change for kayak brands worldwide in August 2026?
6 changes
In August 2026, Old Town gained estimated Share of Search among kayak brands worldwide, from 51.3% to 59.4%.
In August 2026, Intex lost estimated Share of Search among kayak brands worldwide, from 15.5% to 9.7%.
In August 2026, Pelican lost estimated Share of Search among kayak brands worldwide, from 23.1% to 21.8%.
In August 2026, Perception lost estimated Share of Search among kayak brands worldwide, from 8.5% to 8%.
Estimated monthly branded searches for Wilderness Systems worldwide rose 125% over 11 measured months, from 3.6K to 8.1K in August 2026.
Estimated monthly branded searches for Hobie worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
How is Old Town measured?
Brandwave collects information about searches that people make online using Old Town’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- old town
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Is Old Town your brand?
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