How popular isOld Town in search?
In September 2026, there were an estimated 23.4K branded searches for Old Town worldwide which is up 22.4% over the last 12 months. Old Town holds 45.7% estimated Share of Search among pedal kayak brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pedal kayak brands compete with Old Town?
Share of Search by month for Old Town, Hobie, BOTE. The figures are in the table below the chart.
View monthly share of search table
| Month | Old Town | Hobie | BOTE | Tandem |
|---|---|---|---|---|
| Oct 2025 | 37.6% | 54.4% | 6.9% | 1.2% |
| Nov 2025 | 41.6% | 49.2% | 8.2% | 1.1% |
| Dec 2025 | 36.5% | 52% | 10.1% | 1.4% |
| Jan 2026 | 42% | 47.8% | 8.7% | 1.6% |
| Feb 2026 | 46% | 44.2% | 8.3% | 1.4% |
| Mar 2026 | 45.8% | 44% | 8.4% | 1.7% |
| Apr 2026 | 45.7% | 42% | 10.6% | 1.7% |
| May 2026 | 48.8% | 38.5% | 11% | 1.7% |
| Jun 2026 | 49.5% | 38.9% | 10.2% | 1.4% |
| Jul 2026 | 43.4% | 41% | 14% | 1.5% |
| Aug 2026 | 44.5% | 42.7% | 11.1% | 1.7% |
| Sep 2026 | 45.7% | 44.2% | 8.7% | 1.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.7% | 15.3K | -33.8% | +1.2 points | |
| 2, held 2nd | 44.2% | 14.8K | -33.3% | +1.5 points | |
| 3, held 3rd | 8.7% | 2.9K | -49.4% | -2.4 points | |
| 4, held 4th | 1.4% | 480 | -45.5% | -0.3 points |
1.Old Town
45.7%
Held 1st. 15.3K estimated branded searches, -33.8% vs prior month. Share +1.2 points.
2.
Hobie
44.2%
Held 2nd. 14.8K estimated branded searches, -33.3% vs prior month. Share +1.5 points.
3.
BOTE8.7%
Held 3rd. 2.9K estimated branded searches, -49.4% vs prior month. Share -2.4 points.
4.
Tandem1.4%
Held 4th. 480 estimated branded searches, -45.5% vs prior month. Share -0.3 points.
Compare search popularity between Old Town and its closest rivals
How has branded search demand for Old Town changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Old Town worldwide rose from 19.1K to 23.4K.
- Across the 12 months ending September 2026, Old Town’s estimated Share of Search among pedal kayak brands worldwide increased from 37.6% to 45.7%.
- Across the 12 months ending September 2026, Old Town’s estimated Share of Search among pedal kayak brands worldwide peaked at 49.5% in June 2026 and was lowest at 36.5% in December 2025.
- Across the 12 months ending September 2026, Old Town rose from 2nd to 1st among pedal kayak brands worldwide.
How did search popularity change for pedal kayak brands worldwide in September 2026?
4 changes
In September 2026, Hobie gained estimated Share of Search among pedal kayak brands worldwide, from 42.7% to 44.2%.
In September 2026, Old Town gained estimated Share of Search among pedal kayak brands worldwide, from 44.5% to 45.7%.
In September 2026, BOTE lost estimated Share of Search among pedal kayak brands worldwide, from 11.1% to 8.7%.
Estimated monthly branded searches for Tandem worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026.
Where does Old Town compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Kayak brands | 3rd of 6 | 8.7% | Show ranking |
| Canoe brands | 2nd of 6 | 23.8% | Show ranking |
| Pedal kayak brands | 1st of 4 | 45.7% | Shown above |
How is Old Town measured?
Brandwave collects information about searches that people make online using Old Town’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- old town canoe
- old town kayak
- old town pedal
- old town pedal kayak
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