Hobie vs Old Town:Which is searched more?
In September 2026, Old Town had more branded searches than Hobie among pedal kayak brands worldwide. Old Town was estimated to have 15.3K branded searches compared to Hobie’s 14.8K, and held a 45.7% Share of Search versus Hobie’s 44.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hobie or Old Town?
Compare the pedal kayak brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Old Town, Hobie. The figures are in the table below the chart.
View monthly share of search table
| Month | Old Town | Hobie | BOTE | Tandem |
|---|---|---|---|---|
| Oct 2025 | 37.6% | 54.4% | 6.9% | 1.2% |
| Nov 2025 | 41.6% | 49.2% | 8.2% | 1.1% |
| Dec 2025 | 36.5% | 52% | 10.1% | 1.4% |
| Jan 2026 | 42% | 47.8% | 8.7% | 1.6% |
| Feb 2026 | 46% | 44.2% | 8.3% | 1.4% |
| Mar 2026 | 45.8% | 44% | 8.4% | 1.7% |
| Apr 2026 | 45.7% | 42% | 10.6% | 1.7% |
| May 2026 | 48.8% | 38.5% | 11% | 1.7% |
| Jun 2026 | 49.5% | 38.9% | 10.2% | 1.4% |
| Jul 2026 | 43.4% | 41% | 14% | 1.5% |
| Aug 2026 | 44.5% | 42.7% | 11.1% | 1.7% |
| Sep 2026 | 45.7% | 44.2% | 8.7% | 1.4% |
How has the Hobie and Old Town comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Old Town took it in February 2026.
- Across the 12 months ending September 2026, Hobie’s estimated Share of Search among pedal kayak brands worldwide moved from 54.4% to 44.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Old Town’s estimated Share of Search among pedal kayak brands worldwide moved from 37.6% to 45.7%, and its estimated monthly branded searches moved from 12.5K to 15.3K.
How did search popularity change for pedal kayak brands worldwide in September 2026?
2 changes
In September 2026, Hobie gained estimated Share of Search among pedal kayak brands worldwide, from 42.7% to 44.2%.
In September 2026, Old Town gained estimated Share of Search among pedal kayak brands worldwide, from 44.5% to 45.7%.
Other head-to-heads among pedal kayak brands
How each brand is measured
Brandwave collects information about searches that people make online using Hobie’s and Old Town’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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