Brandwave

How popular isHobie in search?

In September 2026, there were an estimated 14.8K branded searches for Hobie worldwide which is down 18.2% over the last 12 months. Hobie holds 44.2% estimated Share of Search among pedal kayak brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Old Town45.7%
  2. Hobie44.2%
  3. BOTE8.7%
  4. Tandem1.4%
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Which pedal kayak brands compete with Hobie?

Hobie against pedal kayak brands worldwide, by month

Share of Search by month for Old Town, Hobie, BOTE. The figures are in the table below the chart.

View monthly share of search table
MonthOld TownHobieBOTETandem
Oct 202537.6%54.4%6.9%1.2%
Nov 202541.6%49.2%8.2%1.1%
Dec 202536.5%52%10.1%1.4%
Jan 202642%47.8%8.7%1.6%
Feb 202646%44.2%8.3%1.4%
Mar 202645.8%44%8.4%1.7%
Apr 202645.7%42%10.6%1.7%
May 202648.8%38.5%11%1.7%
Jun 202649.5%38.9%10.2%1.4%
Jul 202643.4%41%14%1.5%
Aug 202644.5%42.7%11.1%1.7%
Sep 202645.7%44.2%8.7%1.4%

  1. 1.Old Town

    45.7%

    Held 1st. 15.3K estimated branded searches, -33.8% vs prior month. Share +1.2 points.

  2. 2.Hobie

    44.2%

    Held 2nd. 14.8K estimated branded searches, -33.3% vs prior month. Share +1.5 points.

  3. 3.BOTE

    8.7%

    Held 3rd. 2.9K estimated branded searches, -49.4% vs prior month. Share -2.4 points.

  4. 4.Tandem

    1.4%

    Held 4th. 480 estimated branded searches, -45.5% vs prior month. Share -0.3 points.

Compare search popularity between Hobie and its closest rivals

Every comparison with Hobie

How has branded search demand for Hobie changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hobie worldwide fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Hobie’s estimated Share of Search among pedal kayak brands worldwide decreased from 54.4% to 44.2%.
  • Across the 12 months ending September 2026, Hobie’s estimated Share of Search among pedal kayak brands worldwide peaked at 54.4% in October 2025 and was lowest at 38.5% in May 2026.
  • Across the 12 months ending September 2026, Hobie fell from 1st to 2nd among pedal kayak brands worldwide.

How did search popularity change for pedal kayak brands worldwide in September 2026?

  1. In September 2026, Hobie gained estimated Share of Search among pedal kayak brands worldwide, from 42.7% to 44.2%.

  2. In September 2026, Old Town gained estimated Share of Search among pedal kayak brands worldwide, from 44.5% to 45.7%.

  3. In September 2026, BOTE lost estimated Share of Search among pedal kayak brands worldwide, from 11.1% to 8.7%.

  4. Estimated monthly branded searches for Tandem worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

Where does Hobie compete?

Hobie is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kayak brands4th of 68.4%Show ranking
Pedal kayak brands2nd of 444.2%Shown above

How is Hobie measured?

Brandwave collects information about searches that people make online using Hobie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hobie kayak

Do you work for Hobie? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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