How popular isBOTE in search?
In September 2026, there were an estimated 2.9K branded searches for BOTE worldwide which is up 27.4% over the last 12 months. BOTE holds 8.7% estimated Share of Search among pedal kayak brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pedal kayak brands compete with BOTE?
Share of Search by month for Old Town, Hobie, BOTE. The figures are in the table below the chart.
View monthly share of search table
| Month | Old Town | Hobie | BOTE | Tandem |
|---|---|---|---|---|
| Oct 2025 | 37.6% | 54.4% | 6.9% | 1.2% |
| Nov 2025 | 41.6% | 49.2% | 8.2% | 1.1% |
| Dec 2025 | 36.5% | 52% | 10.1% | 1.4% |
| Jan 2026 | 42% | 47.8% | 8.7% | 1.6% |
| Feb 2026 | 46% | 44.2% | 8.3% | 1.4% |
| Mar 2026 | 45.8% | 44% | 8.4% | 1.7% |
| Apr 2026 | 45.7% | 42% | 10.6% | 1.7% |
| May 2026 | 48.8% | 38.5% | 11% | 1.7% |
| Jun 2026 | 49.5% | 38.9% | 10.2% | 1.4% |
| Jul 2026 | 43.4% | 41% | 14% | 1.5% |
| Aug 2026 | 44.5% | 42.7% | 11.1% | 1.7% |
| Sep 2026 | 45.7% | 44.2% | 8.7% | 1.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.7% | 15.3K | -33.8% | +1.2 points | |
| 2, held 2nd | 44.2% | 14.8K | -33.3% | +1.5 points | |
| 3, held 3rd | 8.7% | 2.9K | -49.4% | -2.4 points | |
| 4, held 4th | 1.4% | 480 | -45.5% | -0.3 points |
1.Old Town
45.7%
Held 1st. 15.3K estimated branded searches, -33.8% vs prior month. Share +1.2 points.
2.
Hobie
44.2%
Held 2nd. 14.8K estimated branded searches, -33.3% vs prior month. Share +1.5 points.
3.
BOTE8.7%
Held 3rd. 2.9K estimated branded searches, -49.4% vs prior month. Share -2.4 points.
4.
Tandem1.4%
Held 4th. 480 estimated branded searches, -45.5% vs prior month. Share -0.3 points.
Compare search popularity between BOTE and its closest rivals
Every comparison with BOTE
7 comparisons
How has branded search demand for BOTE changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BOTE worldwide rose from 2.3K to 2.9K.
- Across the 12 months ending September 2026, BOTE’s estimated Share of Search among pedal kayak brands worldwide increased from 6.9% to 8.7%.
- Across the 12 months ending September 2026, BOTE’s estimated Share of Search among pedal kayak brands worldwide peaked at 14% in July 2026 and was lowest at 6.9% in October 2025.
How did search popularity change for pedal kayak brands worldwide in September 2026?
4 changes
In September 2026, Hobie gained estimated Share of Search among pedal kayak brands worldwide, from 42.7% to 44.2%.
In September 2026, Old Town gained estimated Share of Search among pedal kayak brands worldwide, from 44.5% to 45.7%.

In September 2026, BOTE lost estimated Share of Search among pedal kayak brands worldwide, from 11.1% to 8.7%.

Estimated monthly branded searches for Tandem worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026.
Where does BOTE compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Inflatable paddle board brands | 3rd of 5 | 3.2% | Show ranking |
| Paddleboard brands | 5th of 5 | 2% | Show ranking |
| Pedal kayak brands | 3rd of 4 | 8.7% | Shown above |
How is BOTE measured?
Brandwave collects information about searches that people make online using BOTE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- bote board
- bote inflatable
- bote inflatable paddle board
- bote kayak
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Is BOTE your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.