Brandwave

How popular isBOTE in search?

In September 2026, there were an estimated 2.9K branded searches for BOTE worldwide which is up 27.4% over the last 12 months. BOTE holds 8.7% estimated Share of Search among pedal kayak brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Old Town45.7%
  2. Hobie44.2%
  3. BOTE8.7%
  4. Tandem1.4%
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Which pedal kayak brands compete with BOTE?

BOTE against pedal kayak brands worldwide, by month

Share of Search by month for Old Town, Hobie, BOTE. The figures are in the table below the chart.

View monthly share of search table
MonthOld TownHobieBOTETandem
Oct 202537.6%54.4%6.9%1.2%
Nov 202541.6%49.2%8.2%1.1%
Dec 202536.5%52%10.1%1.4%
Jan 202642%47.8%8.7%1.6%
Feb 202646%44.2%8.3%1.4%
Mar 202645.8%44%8.4%1.7%
Apr 202645.7%42%10.6%1.7%
May 202648.8%38.5%11%1.7%
Jun 202649.5%38.9%10.2%1.4%
Jul 202643.4%41%14%1.5%
Aug 202644.5%42.7%11.1%1.7%
Sep 202645.7%44.2%8.7%1.4%
  1. 1.Old Town

    45.7%

    Held 1st. 15.3K estimated branded searches, -33.8% vs prior month. Share +1.2 points.

  2. 2.Hobie

    44.2%

    Held 2nd. 14.8K estimated branded searches, -33.3% vs prior month. Share +1.5 points.

  3. 3.BOTE

    8.7%

    Held 3rd. 2.9K estimated branded searches, -49.4% vs prior month. Share -2.4 points.

  4. 4.Tandem

    1.4%

    Held 4th. 480 estimated branded searches, -45.5% vs prior month. Share -0.3 points.

Compare search popularity between BOTE and its closest rivals

How has branded search demand for BOTE changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for BOTE worldwide rose from 2.3K to 2.9K.
  • Across the 12 months ending September 2026, BOTE’s estimated Share of Search among pedal kayak brands worldwide increased from 6.9% to 8.7%.
  • Across the 12 months ending September 2026, BOTE’s estimated Share of Search among pedal kayak brands worldwide peaked at 14% in July 2026 and was lowest at 6.9% in October 2025.

How did search popularity change for pedal kayak brands worldwide in September 2026?

  1. In September 2026, Hobie gained estimated Share of Search among pedal kayak brands worldwide, from 42.7% to 44.2%.

  2. In September 2026, Old Town gained estimated Share of Search among pedal kayak brands worldwide, from 44.5% to 45.7%.

  3. In September 2026, BOTE lost estimated Share of Search among pedal kayak brands worldwide, from 11.1% to 8.7%.

  4. Estimated monthly branded searches for Tandem worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

Where does BOTE compete?

BOTE is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Inflatable paddle board brands3rd of 53.2%Show ranking
Paddleboard brands5th of 52%Show ranking
Pedal kayak brands3rd of 48.7%Shown above

How is BOTE measured?

Brandwave collects information about searches that people make online using BOTE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • bote board
  • bote inflatable
  • bote inflatable paddle board
  • bote kayak

Do you work for BOTE? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is BOTE your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.