Brandwave

Paddleboard brands:Which brands are most popular in search?

In August 2026, BOTE was the most searched among paddleboard brands worldwide, with an estimated 201K branded searches and 67.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BOTE67.7%
  2. Bluefin24.9%
  3. Isle of Paradise4.1%
  4. Red Paddle Co1.8%
  5. iRocker1.5%

Follow paddleboard brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the paddleboard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among paddleboard brands worldwide, by month

Share of Search by month for BOTE, Bluefin, Isle of Paradise. The figures are in the table below the chart.

View monthly share of search table
MonthBOTEBluefinIsle of ParadiseRed Paddle CoiRocker
Oct 202571.8%21.6%5.3%0.68%0.68%
Nov 202570.8%21.2%6.3%0.82%0.82%
Dec 202567.7%24.8%6.1%0.66%0.78%
Jan 202664.9%29.2%4.8%0.52%0.52%
Feb 202671%21.3%6.4%0.82%0.56%
Mar 202670.8%21.3%6.4%0.85%0.67%
Apr 202666.2%24.3%7.3%1.2%1.2%
May 202669.7%21%6.3%1.5%1.5%
Jun 202669.2%20.8%6.2%1.9%1.9%
Jul 202666.9%24.6%4%2.2%2.2%
Aug 202667.7%24.9%4.1%1.8%1.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.BOTE

    67.7%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Bluefin

    24.9%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Isle of Paradise

    4.1%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Red Paddle Co

    1.8%

    Moved from 5th to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.iRocker

    1.5%

    Moved from 4th to 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among paddleboard brands worldwide?

In August 2026, BOTE was the most searched among paddleboard brands worldwide, with an estimated 201K branded searches and 67.7% estimated Share of Search within this set. Bluefin is in 2nd place, 42.8 percentage points behind at 24.9% Share of Search.

Global paddleboard brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BOTE71.8% → 67.7%71.8%Oct 202564.9%Jan 20261st
Bluefin21.6% → 24.9%29.2%Jan 202620.8%Jun 20262nd
Isle of Paradise5.3% → 4.1%7.3%Apr 20264%Jul 20263rd
Red Paddle Co0.68% → 1.8%2.2%Jul 20260.52%Jan 20265th → 4th
iRocker0.68% → 1.5%2.2%Jul 20260.52%Jan 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, BOTE’s estimated Share of Search among paddleboard brands worldwide decreased from 71.8% to 67.7%.
  • Across the 11 months ending August 2026, Bluefin’s estimated Share of Search among paddleboard brands worldwide increased from 21.6% to 24.9%.
  • Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among paddleboard brands worldwide decreased from 5.3% to 4.1%.
  • Across the 11 months ending August 2026, Red Paddle Co’s estimated Share of Search among paddleboard brands worldwide increased from 0.68% to 1.8%.
  • Across the 11 months ending August 2026, iRocker’s estimated Share of Search among paddleboard brands worldwide increased from 0.68% to 1.5%.
  • Across the 11 months ending August 2026, BOTE’s estimated Share of Search among paddleboard brands worldwide peaked at 71.8% in October 2025 and was lowest at 64.9% in January 2026.
  • Across the 11 months ending August 2026, Bluefin’s estimated Share of Search among paddleboard brands worldwide peaked at 29.2% in January 2026 and was lowest at 20.8% in June 2026.
  • Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among paddleboard brands worldwide peaked at 7.3% in April 2026 and was lowest at 4% in July 2026.
  • Across the 11 months ending August 2026, Red Paddle Co’s estimated Share of Search among paddleboard brands worldwide peaked at 2.2% in July 2026 and was lowest at 0.52% in January 2026.
  • Across the 11 months ending August 2026, iRocker’s estimated Share of Search among paddleboard brands worldwide peaked at 2.2% in July 2026 and was lowest at 0.52% in January 2026.
  • Across the 11 months ending August 2026, Red Paddle Co rose from 5th to 4th among paddleboard brands worldwide.
  • Across the 11 months ending August 2026, iRocker fell from 4th to 5th among paddleboard brands worldwide.

How did search popularity change for paddleboard brands worldwide in August 2026?

  1. In August 2026, BOTE gained estimated Share of Search among paddleboard brands worldwide, from 66.9% to 67.7%.

  2. In August 2026, iRocker lost estimated Share of Search among paddleboard brands worldwide, from 2.2% to 1.5%.

  3. In August 2026, Red Paddle Co rose from 5th to 4th among paddleboard brands worldwide.

  4. Estimated monthly branded searches for Bluefin worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Isle of Paradise worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free