Brandwave

How popular isStarboard?

In September 2026, people searched for Starboard by name about 7,480 times worldwide, a 78.5% increase from the previous year. These searches made up 9.2% of all global paddleboard brand searches, placing Starboard second out of six brands. When we asked both ChatGPT and Google AI Overviews about paddleboard brands, Starboard appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Starboard is the second most searched of 6 competitors and the fifth most recommended in AI answers.

  1. BluefinShare of searches 74.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StarboardShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Red Paddle CoShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. ISLEShare of searches 4.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. iRockerShare of searches 2.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top paddleboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Starboard was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Starboard is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BOTE1st
  2. ISLE2nd
  3. iRocker3rd
  4. Red Paddle Co4th
  5. Starboard5th
  6. Bluefin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ISLE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BOTE4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Red Paddle Co3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iRocker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starboard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bluefin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paddleboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which paddleboard brands compete with Starboard?

Starboard against paddleboard brands worldwide, by month

Share of searches by month for Bluefin, Starboard, Red Paddle Co, ISLE, iRocker, BOTE. The figures are in the table below the chart.

View monthly share of searches table
MonthBluefinStarboardRed Paddle CoISLEiRockerBOTE
Oct 202581.9%5.7%5.1%3%2.6%1.8%
Nov 202577.4%6.8%6.7%3.9%3%2.3%
Dec 202582.1%4.6%5.4%2.8%2.6%2.5%
Jan 202686.8%3.9%4.3%2.1%1.5%1.3%
Feb 202677.4%6.4%6.7%4.7%2%2.8%
Mar 202675.5%6.6%6.6%5.6%2.4%3.3%
Apr 202670.6%7.5%7.6%6.3%3.4%4.7%
May 202661.7%9.6%10%10.2%4.5%4%
Jun 202653%12%13.4%12.7%4.7%4.1%
Jul 202653.7%10.5%13.6%13.3%4.8%4.1%
Aug 202658.9%13.3%12.2%9.8%3.5%2.3%
Sep 202674.4%9.2%7.4%4.7%2.3%2%

  1. 1.Bluefin

    74.4%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share +15.5 points.

  2. 2.Starboard

    9.2%

    Held 2nd. 7.5K estimated branded searches, -55.2% vs prior month. Share -4.1 points.

  3. 3.Red Paddle Co

    7.4%

    Held 3rd. 6K estimated branded searches, -60.8% vs prior month. Share -4.8 points.

  4. 4.ISLE

    4.7%

    Held 4th. 3.8K estimated branded searches, -69.3% vs prior month. Share -5.1 points.

  5. 5.iRocker

    2.3%

    Held 5th. 1.9K estimated branded searches, -56.8% vs prior month. Share -1.2 points.

  6. 6.BOTE

    2%

    Held 6th. 1.6K estimated branded searches, -43.6% vs prior month. Share -0.3 points.

Compare popularity between Starboard and its closest rivals

Every comparison with Starboard

5 comparisons

How has branded search demand for Starboard changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Starboard worldwide rose from 4.2K to 7.5K.
  • Across the 12 months ending September 2026, Starboard’s share of searches among paddleboard brands worldwide increased from 5.7% to 9.2%.
  • Across the 12 months ending September 2026, Starboard’s share of searches among paddleboard brands worldwide peaked at 13.3% in August 2026 and was lowest at 3.9% in January 2026.

How did search popularity change for paddleboard brands worldwide in September 2026?

6 changes

  1. In September 2026, Bluefin gained share of searches among paddleboard brands worldwide, from 58.9% to 74.4%.

  2. In September 2026, ISLE lost share of searches among paddleboard brands worldwide, from 9.8% to 4.7%.

  3. In September 2026, Red Paddle Co lost share of searches among paddleboard brands worldwide, from 12.2% to 7.4%.

  4. In September 2026, Starboard lost share of searches among paddleboard brands worldwide, from 13.3% to 9.2%.

  5. In September 2026, iRocker lost share of searches among paddleboard brands worldwide, from 3.5% to 2.3%.

  6. Estimated monthly branded searches for BOTE worldwide rose 25.4% over 12 measured months, from 1.3K to 1.6K in September 2026.

How are Starboard’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Starboard’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • starboard paddle board
  • starboard sup

Do you work for Starboard? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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