Brandwave

How popular isISLE?

In September 2026, people searched for ISLE by name about 3,780 times worldwide, a 72.6% increase from the previous year. These searches made up 4.7% of all global paddleboard brand searches, placing ISLE fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about paddleboard brands, ISLE appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

ISLE is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. BluefinShare of searches 74.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StarboardShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Red Paddle CoShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. ISLEShare of searches 4.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. iRockerShare of searches 2.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top paddleboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ISLE appeared in all five answers. ISLE is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BOTE1st
  2. ISLE2nd
  3. iRocker3rd
  4. Red Paddle Co4th
  5. Starboard5th
  6. Bluefin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ISLE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BOTE4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Red Paddle Co3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iRocker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starboard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bluefin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paddleboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which paddleboard brands compete with ISLE?

ISLE against paddleboard brands worldwide, by month

Share of searches by month for Bluefin, Starboard, Red Paddle Co, ISLE, iRocker, BOTE. The figures are in the table below the chart.

View monthly share of searches table
MonthBluefinStarboardRed Paddle CoISLEiRockerBOTE
Oct 202581.9%5.7%5.1%3%2.6%1.8%
Nov 202577.4%6.8%6.7%3.9%3%2.3%
Dec 202582.1%4.6%5.4%2.8%2.6%2.5%
Jan 202686.8%3.9%4.3%2.1%1.5%1.3%
Feb 202677.4%6.4%6.7%4.7%2%2.8%
Mar 202675.5%6.6%6.6%5.6%2.4%3.3%
Apr 202670.6%7.5%7.6%6.3%3.4%4.7%
May 202661.7%9.6%10%10.2%4.5%4%
Jun 202653%12%13.4%12.7%4.7%4.1%
Jul 202653.7%10.5%13.6%13.3%4.8%4.1%
Aug 202658.9%13.3%12.2%9.8%3.5%2.3%
Sep 202674.4%9.2%7.4%4.7%2.3%2%

  1. 1.Bluefin

    74.4%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share +15.5 points.

  2. 2.Starboard

    9.2%

    Held 2nd. 7.5K estimated branded searches, -55.2% vs prior month. Share -4.1 points.

  3. 3.Red Paddle Co

    7.4%

    Held 3rd. 6K estimated branded searches, -60.8% vs prior month. Share -4.8 points.

  4. 4.ISLE

    4.7%

    Held 4th. 3.8K estimated branded searches, -69.3% vs prior month. Share -5.1 points.

  5. 5.iRocker

    2.3%

    Held 5th. 1.9K estimated branded searches, -56.8% vs prior month. Share -1.2 points.

  6. 6.BOTE

    2%

    Held 6th. 1.6K estimated branded searches, -43.6% vs prior month. Share -0.3 points.

Compare popularity between ISLE and its closest rivals

Every comparison with ISLE

6 comparisons

How has branded search demand for ISLE changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ISLE worldwide rose from 2.2K to 3.8K.
  • Across the 12 months ending September 2026, ISLE’s share of searches among paddleboard brands worldwide increased from 3% to 4.7%.
  • Across the 12 months ending September 2026, ISLE’s share of searches among paddleboard brands worldwide peaked at 13.3% in July 2026 and was lowest at 2.1% in January 2026.

How did search popularity change for paddleboard brands worldwide in September 2026?

6 changes

  1. In September 2026, Bluefin gained share of searches among paddleboard brands worldwide, from 58.9% to 74.4%.

  2. In September 2026, ISLE lost share of searches among paddleboard brands worldwide, from 9.8% to 4.7%.

  3. In September 2026, Red Paddle Co lost share of searches among paddleboard brands worldwide, from 12.2% to 7.4%.

  4. In September 2026, Starboard lost share of searches among paddleboard brands worldwide, from 13.3% to 9.2%.

  5. In September 2026, iRocker lost share of searches among paddleboard brands worldwide, from 3.5% to 2.3%.

  6. Estimated monthly branded searches for BOTE worldwide rose 25.4% over 12 measured months, from 1.3K to 1.6K in September 2026.

How are ISLE’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ISLE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • isle paddle board
  • isle sup

Do you work for ISLE? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ISLE compete?

ISLE is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Inflatable paddle board brands4th of 63.7%Show ranking
Paddleboard brands4th of 64.7%Shown above
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Is ISLE your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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