BOTE vs ISLE:Which is more popular?
In September 2026, ISLE had more branded searches than BOTE among paddleboard brands worldwide. ISLE had about 3,780 branded searches, while BOTE had 1,630. ISLE made up 4.7% of all paddleboard brand searches we track, and BOTE accounted for 2%. When we asked ChatGPT and Google AI Overviews about paddleboard brands, ISLE appeared in all five answers and BOTE in four. BOTE was mentioned before ISLE in four out of five answers.
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Top paddleboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ISLE appeared in all five answers. BOTE was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. BOTE was listed before ISLE in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ISLE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BOTE4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Red Paddle Co3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iRocker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starboard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bluefin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about paddleboard brands
5 answers
Asked ChatGPT
“Which paddleboard brand should I buy?”
Asked ChatGPT
“What are the best paddleboard brands?”
Asked ChatGPT
“What's the best paddleboard brand for flat water?”
Searched Google, AI Overview
“inflatable paddleboard”
Searched Google, AI Overview
“best paddleboard”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BOTE or ISLE more popular in search?
This chart shows how often people search Google for BOTE and ISLE by name. Each line represents a brand's share of searches for all six paddleboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ISLE, BOTE. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bluefin | Starboard | Red Paddle Co | ISLE | iRocker | BOTE |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 5.7% | 5.1% | 3% | 2.6% | 1.8% |
| Nov 2025 | 77.4% | 6.8% | 6.7% | 3.9% | 3% | 2.3% |
| Dec 2025 | 82.1% | 4.6% | 5.4% | 2.8% | 2.6% | 2.5% |
| Jan 2026 | 86.8% | 3.9% | 4.3% | 2.1% | 1.5% | 1.3% |
| Feb 2026 | 77.4% | 6.4% | 6.7% | 4.7% | 2% | 2.8% |
| Mar 2026 | 75.5% | 6.6% | 6.6% | 5.6% | 2.4% | 3.3% |
| Apr 2026 | 70.6% | 7.5% | 7.6% | 6.3% | 3.4% | 4.7% |
| May 2026 | 61.7% | 9.6% | 10% | 10.2% | 4.5% | 4% |
| Jun 2026 | 53% | 12% | 13.4% | 12.7% | 4.7% | 4.1% |
| Jul 2026 | 53.7% | 10.5% | 13.6% | 13.3% | 4.8% | 4.1% |
| Aug 2026 | 58.9% | 13.3% | 12.2% | 9.8% | 3.5% | 2.3% |
| Sep 2026 | 74.4% | 9.2% | 7.4% | 4.7% | 2.3% | 2% |
How has the BOTE and ISLE comparison changed over the last 12 months?
3 findings
- ISLE was ahead of BOTE in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BOTE’s share of searches among paddleboard brands worldwide moved from 1.8% to 2%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending September 2026, ISLE’s share of searches among paddleboard brands worldwide moved from 3% to 4.7%, and its estimated monthly branded searches moved from 2.2K to 3.8K.
How did search popularity change for paddleboard brands worldwide in September 2026?
2 changes
In September 2026, ISLE lost share of searches among paddleboard brands worldwide, from 9.8% to 4.7%.
Estimated monthly branded searches for BOTE worldwide rose 25.4% over 12 measured months, from 1.3K to 1.6K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using BOTE’s and ISLE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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