Brandwave

How popular isBOTE in search?

In August 2026, there were an estimated 201K branded searches for BOTE worldwide which held steady over the last 11 months. BOTE holds 67.7% estimated Share of Search among paddleboard brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BOTE67.7%
  2. Bluefin24.9%
  3. Isle of Paradise4.1%
  4. Red Paddle Co1.8%
  5. iRocker1.5%
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Which paddleboard brands compete with BOTE?

BOTE against paddleboard brands worldwide, by month

Share of Search by month for BOTE, Bluefin, Isle of Paradise. The figures are in the table below the chart.

View monthly share of search table
MonthBOTEBluefinIsle of ParadiseRed Paddle CoiRocker
Oct 202571.8%21.6%5.3%0.68%0.68%
Nov 202570.8%21.2%6.3%0.82%0.82%
Dec 202567.7%24.8%6.1%0.66%0.78%
Jan 202664.9%29.2%4.8%0.52%0.52%
Feb 202671%21.3%6.4%0.82%0.56%
Mar 202670.8%21.3%6.4%0.85%0.67%
Apr 202666.2%24.3%7.3%1.2%1.2%
May 202669.7%21%6.3%1.5%1.5%
Jun 202669.2%20.8%6.2%1.9%1.9%
Jul 202666.9%24.6%4%2.2%2.2%
Aug 202667.7%24.9%4.1%1.8%1.5%
Sep 2026—————

  1. 1.BOTE

    67.7%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Bluefin

    24.9%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Isle of Paradise

    4.1%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Red Paddle Co

    1.8%

    Moved from 5th to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.iRocker

    1.5%

    Moved from 4th to 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.7 points.

Compare search popularity between BOTE and its closest rivals

How has branded search demand for BOTE changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BOTE worldwide held steady at 201K.
  • Across the 11 months ending August 2026, BOTE’s estimated Share of Search among paddleboard brands worldwide decreased from 71.8% to 67.7%.
  • Across the 11 months ending August 2026, BOTE’s estimated Share of Search among paddleboard brands worldwide peaked at 71.8% in October 2025 and was lowest at 64.9% in January 2026.

How did search popularity change for paddleboard brands worldwide in August 2026?

  1. In August 2026, BOTE gained estimated Share of Search among paddleboard brands worldwide, from 66.9% to 67.7%.

  2. In August 2026, iRocker lost estimated Share of Search among paddleboard brands worldwide, from 2.2% to 1.5%.

  3. In August 2026, Red Paddle Co rose from 5th to 4th among paddleboard brands worldwide.

  4. Estimated monthly branded searches for Bluefin worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Isle of Paradise worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How is BOTE measured?

Brandwave collects information about searches that people make online using BOTE’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bote

Do you work for BOTE? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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