Brandwave

How popular isBluefin in search?

In August 2026, there were an estimated 74K branded searches for Bluefin worldwide which is up 22.3% over the last 11 months. Bluefin holds 24.9% estimated Share of Search among paddleboard brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BOTE67.7%
  2. Bluefin24.9%
  3. Isle of Paradise4.1%
  4. Red Paddle Co1.8%
  5. iRocker1.5%
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Which paddleboard brands compete with Bluefin?

Bluefin against paddleboard brands worldwide, by month

Share of Search by month for BOTE, Bluefin, Isle of Paradise. The figures are in the table below the chart.

View monthly share of search table
MonthBOTEBluefinIsle of ParadiseRed Paddle CoiRocker
Oct 202571.8%21.6%5.3%0.68%0.68%
Nov 202570.8%21.2%6.3%0.82%0.82%
Dec 202567.7%24.8%6.1%0.66%0.78%
Jan 202664.9%29.2%4.8%0.52%0.52%
Feb 202671%21.3%6.4%0.82%0.56%
Mar 202670.8%21.3%6.4%0.85%0.67%
Apr 202666.2%24.3%7.3%1.2%1.2%
May 202669.7%21%6.3%1.5%1.5%
Jun 202669.2%20.8%6.2%1.9%1.9%
Jul 202666.9%24.6%4%2.2%2.2%
Aug 202667.7%24.9%4.1%1.8%1.5%
Sep 2026—————

  1. 1.BOTE

    67.7%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Bluefin

    24.9%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Isle of Paradise

    4.1%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Red Paddle Co

    1.8%

    Moved from 5th to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.iRocker

    1.5%

    Moved from 4th to 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.7 points.

Compare search popularity between Bluefin and its closest rivals

How has branded search demand for Bluefin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bluefin worldwide rose from 60.5K to 74K.
  • Across the 11 months ending August 2026, Bluefin’s estimated Share of Search among paddleboard brands worldwide increased from 21.6% to 24.9%.
  • Across the 11 months ending August 2026, Bluefin’s estimated Share of Search among paddleboard brands worldwide peaked at 29.2% in January 2026 and was lowest at 20.8% in June 2026.

How did search popularity change for paddleboard brands worldwide in August 2026?

  1. In August 2026, BOTE gained estimated Share of Search among paddleboard brands worldwide, from 66.9% to 67.7%.

  2. In August 2026, iRocker lost estimated Share of Search among paddleboard brands worldwide, from 2.2% to 1.5%.

  3. In August 2026, Red Paddle Co rose from 5th to 4th among paddleboard brands worldwide.

  4. Estimated monthly branded searches for Bluefin worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Isle of Paradise worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How is Bluefin measured?

Brandwave collects information about searches that people make online using Bluefin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bluefin

Do you work for Bluefin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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