Bluefin vs iRocker:Which is more popular by branded search?
In August 2026, Bluefin had more branded searches than iRocker among paddleboard brands worldwide. Bluefin was estimated to have 74K branded searches compared to iRocker’s 4.4K, and held a 24.9% Share of Search versus iRocker’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bluefin or iRocker?
Compare the paddleboard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bluefin, iRocker. The figures are in the table below the chart.
View monthly share of search table
| Month | BOTE | Bluefin | Isle of Paradise | Red Paddle Co | iRocker |
|---|---|---|---|---|---|
| Oct 2025 | 71.8% | 21.6% | 5.3% | 0.68% | 0.68% |
| Nov 2025 | 70.8% | 21.2% | 6.3% | 0.82% | 0.82% |
| Dec 2025 | 67.7% | 24.8% | 6.1% | 0.66% | 0.78% |
| Jan 2026 | 64.9% | 29.2% | 4.8% | 0.52% | 0.52% |
| Feb 2026 | 71% | 21.3% | 6.4% | 0.82% | 0.56% |
| Mar 2026 | 70.8% | 21.3% | 6.4% | 0.85% | 0.67% |
| Apr 2026 | 66.2% | 24.3% | 7.3% | 1.2% | 1.2% |
| May 2026 | 69.7% | 21% | 6.3% | 1.5% | 1.5% |
| Jun 2026 | 69.2% | 20.8% | 6.2% | 1.9% | 1.9% |
| Jul 2026 | 66.9% | 24.6% | 4% | 2.2% | 2.2% |
| Aug 2026 | 67.7% | 24.9% | 4.1% | 1.8% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Bluefin and iRocker comparison changed over the last 12 months?
3 findings
- Bluefin was ahead of iRocker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bluefin’s estimated Share of Search among paddleboard brands worldwide moved from 21.6% to 24.9%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 11 months ending August 2026, iRocker’s estimated Share of Search among paddleboard brands worldwide moved from 0.68% to 1.5%, and its estimated monthly branded searches moved from 1.9K to 4.4K.
How did search popularity change for paddleboard brands worldwide in August 2026?
2 changes
In August 2026, iRocker lost estimated Share of Search among paddleboard brands worldwide, from 2.2% to 1.5%.
Estimated monthly branded searches for Bluefin worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bluefin’s and iRocker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.