How popular isiRocker in search?
In August 2026, there were an estimated 4.4K branded searches for iRocker worldwide which is up 131.6% over the last 11 months. iRocker holds 1.5% estimated Share of Search among paddleboard brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- BOTE67.7%
- Bluefin24.9%
- Isle of Paradise4.1%
- Red Paddle Co1.8%
- iRocker1.5%
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Which paddleboard brands compete with iRocker?
Share of Search by month for BOTE, Bluefin, Isle of Paradise, iRocker. The figures are in the table below the chart.
View monthly share of search table
| Month | BOTE | Bluefin | Isle of Paradise | Red Paddle Co | iRocker |
|---|---|---|---|---|---|
| Oct 2025 | 71.8% | 21.6% | 5.3% | 0.68% | 0.68% |
| Nov 2025 | 70.8% | 21.2% | 6.3% | 0.82% | 0.82% |
| Dec 2025 | 67.7% | 24.8% | 6.1% | 0.66% | 0.78% |
| Jan 2026 | 64.9% | 29.2% | 4.8% | 0.52% | 0.52% |
| Feb 2026 | 71% | 21.3% | 6.4% | 0.82% | 0.56% |
| Mar 2026 | 70.8% | 21.3% | 6.4% | 0.85% | 0.67% |
| Apr 2026 | 66.2% | 24.3% | 7.3% | 1.2% | 1.2% |
| May 2026 | 69.7% | 21% | 6.3% | 1.5% | 1.5% |
| Jun 2026 | 69.2% | 20.8% | 6.2% | 1.9% | 1.9% |
| Jul 2026 | 66.9% | 24.6% | 4% | 2.2% | 2.2% |
| Aug 2026 | 67.7% | 24.9% | 4.1% | 1.8% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.7% | 201K | 0% | +0.8 points | |
| 2, held 2nd | 24.9% | 74K | 0% | +0.3 points | |
| 3, held 3rd | 4.1% | 12.1K | 0% | 0 points | |
| 4, moved from 5th to 4th | 1.8% | 5.4K | -18.2% | -0.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.5% | 4.4K | -33.3% | -0.7 pointsmoved from 4th to 5th |
1.BOTE
67.7%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.Bluefin
24.9%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.1%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.8%
Moved from 5th to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
5.iRocker
1.5%
Moved from 4th to 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.7 points.
Compare search popularity between iRocker and its closest rivals
How has branded search demand for iRocker changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for iRocker worldwide rose from 1.9K to 4.4K.
- Across the 11 months ending August 2026, iRocker’s estimated Share of Search among paddleboard brands worldwide increased from 0.68% to 1.5%.
- Across the 11 months ending August 2026, iRocker’s estimated Share of Search among paddleboard brands worldwide peaked at 2.2% in July 2026 and was lowest at 0.52% in January 2026.
- Across the 11 months ending August 2026, iRocker fell from 4th to 5th among paddleboard brands worldwide.
How did search popularity change for paddleboard brands worldwide in August 2026?
5 changes
In August 2026, BOTE gained estimated Share of Search among paddleboard brands worldwide, from 66.9% to 67.7%.
In August 2026, iRocker lost estimated Share of Search among paddleboard brands worldwide, from 2.2% to 1.5%.
In August 2026, Red Paddle Co rose from 5th to 4th among paddleboard brands worldwide.
Estimated monthly branded searches for Bluefin worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
Estimated monthly branded searches for Isle of Paradise worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How is iRocker measured?
Brandwave collects information about searches that people make online using iRocker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- irocker
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Is iRocker your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.