Bluefin vs ISLE:Which is more popular?
In September 2026, Bluefin had more branded searches than ISLE among inflatable paddle board brands worldwide. Bluefin had about 60,500 branded searches, while ISLE had 3,780. Bluefin made up 59.2% of all inflatable paddle board brand searches we track, and ISLE accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about inflatable paddle board brands, ISLE appeared in four of the five answers and Bluefin in none.
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Top inflatable paddle board brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ISLE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bluefin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ISLE1st
BOTE1st
iRocker3rd
Red Paddle Co4th
Bluefin–
Body Glove–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ISLE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BOTE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Red Paddle Co3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- iRocker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bluefin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about inflatable paddle board brands
5 answers
Asked ChatGPT
“Which inflatable paddle board brand should I buy?”
Asked ChatGPT
“What are the best inflatable paddle board brands?”
Asked ChatGPT
“What's the best inflatable paddle board brand for calm water?”
Searched Google, AI Overview
“best inflatable paddle board”
Searched Google, AI Overview
“portable paddle board”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bluefin or ISLE more popular in search?
This chart shows how often people search Google for Bluefin and ISLE by name. Each line represents a brand's share of searches for all six inflatable paddle board brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bluefin, ISLE. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bluefin | Body Glove | Red Paddle Co | ISLE | BOTE | iRocker |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.3% | 31.9% | 3.7% | 2.1% | 2.2% | 1.8% |
| Nov 2025 | 52.8% | 35.3% | 4.6% | 2.7% | 2.6% | 2% |
| Dec 2025 | 45.9% | 45.9% | 3% | 1.6% | 2.2% | 1.4% |
| Jan 2026 | 51.6% | 42.2% | 2.6% | 1.2% | 1.5% | 0.91% |
| Feb 2026 | 52.7% | 35.2% | 4.6% | 3.2% | 3% | 1.4% |
| Mar 2026 | 51.7% | 34.6% | 4.5% | 3.8% | 3.6% | 1.6% |
| Apr 2026 | 53.1% | 29% | 5.7% | 4.7% | 4.9% | 2.5% |
| May 2026 | 46% | 30.8% | 7.5% | 7.6% | 4.8% | 3.3% |
| Jun 2026 | 42.2% | 28.3% | 10.7% | 10.1% | 4.9% | 3.8% |
| Jul 2026 | 44.2% | 24.2% | 11.2% | 11% | 5.5% | 3.9% |
| Aug 2026 | 51.1% | 22.8% | 10.6% | 8.5% | 4% | 3% |
| Sep 2026 | 59.2% | 26.5% | 5.9% | 3.7% | 2.9% | 1.9% |
How has the Bluefin and ISLE comparison changed over the last 12 months?
3 findings
- Bluefin was ahead of ISLE in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bluefin’s share of searches among inflatable paddle board brands worldwide moved from 58.3% to 59.2%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, ISLE’s share of searches among inflatable paddle board brands worldwide moved from 2.1% to 3.7%, and its estimated monthly branded searches moved from 2.2K to 3.8K.
How did search popularity change for inflatable paddle board brands worldwide in September 2026?
2 changes
In September 2026, Bluefin gained share of searches among inflatable paddle board brands worldwide, from 51.1% to 59.2%.
In September 2026, ISLE lost share of searches among inflatable paddle board brands worldwide, from 8.5% to 3.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bluefin’s and ISLE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among inflatable paddle board brands
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