How popular isRed Paddle Co?
In September 2026, people searched for Red Paddle Co by name about 6,000 times worldwide, a 57.9% increase from the previous year. These searches made up 5.9% of all global inflatable paddle board brand searches, placing Red Paddle Co third out of six brands. When we asked both ChatGPT and Google AI Overviews about inflatable paddle board brands, Red Paddle Co appeared in three of the five answers and was the fourth most recommended of the six.
Red Paddle Co is the third most searched of 6 competitors and the fourth most recommended in AI answers.
BluefinShare of searches 59.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Body GloveShare of searches 26.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Red Paddle CoShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th- ISLEShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
BOTEShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top inflatable paddle board brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Red Paddle Co was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Red Paddle Co is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ISLE1st
- BOTE1st
iRocker3rd- Red Paddle Co4th
- Bluefin–
- Body Glove–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ISLE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BOTE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Red Paddle Co3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- iRocker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bluefin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about inflatable paddle board brands
5 answers
Asked ChatGPT
“Which inflatable paddle board brand should I buy?”
Asked ChatGPT
“What are the best inflatable paddle board brands?”
Asked ChatGPT
“What's the best inflatable paddle board brand for calm water?”
Searched Google, AI Overview
“best inflatable paddle board”
Searched Google, AI Overview
“portable paddle board”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which inflatable paddle board brands compete with Red Paddle Co?
Share of searches by month for Bluefin, Body Glove, Red Paddle Co, ISLE, BOTE. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bluefin | Body Glove | Red Paddle Co | ISLE | BOTE | iRocker |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.3% | 31.9% | 3.7% | 2.1% | 2.2% | 1.8% |
| Nov 2025 | 52.8% | 35.3% | 4.6% | 2.7% | 2.6% | 2% |
| Dec 2025 | 45.9% | 45.9% | 3% | 1.6% | 2.2% | 1.4% |
| Jan 2026 | 51.6% | 42.2% | 2.6% | 1.2% | 1.5% | 0.91% |
| Feb 2026 | 52.7% | 35.2% | 4.6% | 3.2% | 3% | 1.4% |
| Mar 2026 | 51.7% | 34.6% | 4.5% | 3.8% | 3.6% | 1.6% |
| Apr 2026 | 53.1% | 29% | 5.7% | 4.7% | 4.9% | 2.5% |
| May 2026 | 46% | 30.8% | 7.5% | 7.6% | 4.8% | 3.3% |
| Jun 2026 | 42.2% | 28.3% | 10.7% | 10.1% | 4.9% | 3.8% |
| Jul 2026 | 44.2% | 24.2% | 11.2% | 11% | 5.5% | 3.9% |
| Aug 2026 | 51.1% | 22.8% | 10.6% | 8.5% | 4% | 3% |
| Sep 2026 | 59.2% | 26.5% | 5.9% | 3.7% | 2.9% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.2% | 60.5K | -18.2% | +8.1 points | |
| 2, held 2nd | 26.5% | 27.1K | -18.1% | +3.7 points | |
| 3, held 3rd | 5.9% | 6K | -60.8% | -4.7 points | |
| 4, held 4th | 3.7% | 3.8K | -69.3% | -4.8 points | |
| 5, held 5th | 2.9% | 2.9K | -49.4% | -1.1 points | |
| 6, held 6th | 1.9% | 1.9K | -56.8% | -1.2 points |
1.
Bluefin59.2%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share +8.1 points.
26.5%
Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share +3.7 points.
5.9%
Held 3rd. 6K estimated branded searches, -60.8% vs prior month. Share -4.7 points.
4.ISLE
3.7%
Held 4th. 3.8K estimated branded searches, -69.3% vs prior month. Share -4.8 points.
5.
BOTE2.9%
Held 5th. 2.9K estimated branded searches, -49.4% vs prior month. Share -1.1 points.
6.
iRocker1.9%
Held 6th. 1.9K estimated branded searches, -56.8% vs prior month. Share -1.2 points.
Compare popularity between Red Paddle Co and its closest rivals
Every comparison with Red Paddle Co
6 comparisons
How has branded search demand for Red Paddle Co changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Red Paddle Co worldwide rose from 3.8K to 6K.
- Across the 12 months ending September 2026, Red Paddle Co’s share of searches among inflatable paddle board brands worldwide increased from 3.7% to 5.9%.
- Across the 12 months ending September 2026, Red Paddle Co’s share of searches among inflatable paddle board brands worldwide peaked at 11.2% in July 2026 and was lowest at 2.6% in January 2026.
How did search popularity change for inflatable paddle board brands worldwide in September 2026?
6 changes
In September 2026, Bluefin gained share of searches among inflatable paddle board brands worldwide, from 51.1% to 59.2%.
In September 2026, Body Glove gained share of searches among inflatable paddle board brands worldwide, from 22.8% to 26.5%.
In September 2026, ISLE lost share of searches among inflatable paddle board brands worldwide, from 8.5% to 3.7%.
In September 2026, Red Paddle Co lost share of searches among inflatable paddle board brands worldwide, from 10.6% to 5.9%.
In September 2026, iRocker lost share of searches among inflatable paddle board brands worldwide, from 3% to 1.9%.
In September 2026, BOTE lost share of searches among inflatable paddle board brands worldwide, from 4% to 2.9%.
How are Red Paddle Co’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Red Paddle Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- red paddle
- red paddle co
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Where does Red Paddle Co compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Inflatable paddle board brands | 3rd of 6 | 5.9% | Shown above |
| Paddleboard brands | 3rd of 6 | 7.4% | Show ranking |
Is Red Paddle Co your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.