How popular isBluefin in search?
In September 2026, there were an estimated 60.5K branded searches for Bluefin worldwide which held steady over the last 12 months. Bluefin holds 65.4% estimated Share of Search among inflatable paddle board brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bluefin65.4%
Body Glove29.3%
BOTE3.2%iRocker2.1%
Tandem0.04%
Follow Bluefin and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which inflatable paddle board brands compete with Bluefin?
Share of Search by month for Bluefin, Body Glove, BOTE, iRocker. The figures are in the table below the chart.
View monthly share of search table
| Month | Bluefin | Body Glove | BOTE | iRocker | Tandem |
|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 33.8% | 2.4% | 1.9% | 0.01% |
| Nov 2025 | 56.9% | 38.1% | 2.8% | 2.2% | 0.02% |
| Dec 2025 | 48.1% | 48.1% | 2.3% | 1.5% | <0.01% |
| Jan 2026 | 53.6% | 43.8% | 1.6% | 0.95% | <0.01% |
| Feb 2026 | 57.1% | 38.2% | 3.2% | 1.5% | 0.02% |
| Mar 2026 | 56.4% | 37.8% | 4% | 1.8% | 0.05% |
| Apr 2026 | 59.2% | 32.4% | 5.5% | 2.8% | 0.04% |
| May 2026 | 54.1% | 36.2% | 5.7% | 3.9% | 0.08% |
| Jun 2026 | 53.3% | 35.7% | 6.2% | 4.8% | 0.1% |
| Jul 2026 | 56.7% | 31% | 7.1% | 5.1% | 0.07% |
| Aug 2026 | 63.1% | 28.2% | 4.9% | 3.7% | 0.06% |
| Sep 2026 | 65.4% | 29.3% | 3.2% | 2.1% | 0.04% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.4% | 60.5K | -18.2% | +2.4 points | |
| 2, held 2nd | 29.3% | 27.1K | -18.1% | +1.1 points | |
| 3, held 3rd | 3.2% | 2.9K | -49.4% | -1.8 points | |
| 4, held 4th | 2.1% | 1.9K | -56.8% | -1.7 points | |
| 5, held 5th | 0.04% | 40 | -42.9% | 0 points |
1.
Bluefin65.4%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share +2.4 points.
29.3%
Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share +1.1 points.
3.
BOTE3.2%
Held 3rd. 2.9K estimated branded searches, -49.4% vs prior month. Share -1.8 points.
4.
2.1%
Held 4th. 1.9K estimated branded searches, -56.8% vs prior month. Share -1.7 points.
5.
Tandem0.04%
Held 5th. 40 estimated branded searches, -42.9% vs prior month. Share 0 points.
Compare search popularity between Bluefin and its closest rivals
Every comparison with Bluefin
5 comparisons
How has branded search demand for Bluefin changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bluefin worldwide held steady at 60.5K.
- Across the 12 months ending September 2026, Bluefin’s estimated Share of Search among inflatable paddle board brands worldwide increased from 61.9% to 65.4%.
- Across the 12 months ending September 2026, Bluefin’s estimated Share of Search among inflatable paddle board brands worldwide peaked at 65.4% in September 2026 and was lowest at 48.1% in December 2025.
How did search popularity change for inflatable paddle board brands worldwide in September 2026?
5 changes
In September 2026, Bluefin gained estimated Share of Search among inflatable paddle board brands worldwide, from 63.1% to 65.4%.
In September 2026, Body Glove gained estimated Share of Search among inflatable paddle board brands worldwide, from 28.2% to 29.3%.
In September 2026, BOTE lost estimated Share of Search among inflatable paddle board brands worldwide, from 4.9% to 3.2%.
In September 2026, iRocker lost estimated Share of Search among inflatable paddle board brands worldwide, from 3.7% to 2.1%.
Estimated monthly branded searches for Tandem worldwide rose 300% over 12 measured months, from 10 to 40 in September 2026.
Where does Bluefin compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Inflatable paddle board brands | 1st of 5 | 65.4% | Shown above |
| Paddleboard brands | 1st of 5 | 75.4% | Show ranking |
How is Bluefin measured?
Brandwave collects information about searches that people make online using Bluefin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bluefin
Do you work for Bluefin? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bluefin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.