How popular isTandem in search?
In September 2026, there were an estimated 10.4K branded searches for Tandem worldwide which is down 16.6% over the last 12 months. Tandem holds 0.04% estimated Share of Search among inflatable paddle board brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bluefin65.4%
Body Glove29.3%
BOTE3.2%iRocker2.1%
Tandem0.04%
Follow Tandem and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which inflatable paddle board brands compete with Tandem?
Share of Search by month for Bluefin, Body Glove, BOTE, iRocker, Tandem. The figures are in the table below the chart.
View monthly share of search table
| Month | Bluefin | Body Glove | BOTE | iRocker | Tandem |
|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 33.8% | 2.4% | 1.9% | 0.01% |
| Nov 2025 | 56.9% | 38.1% | 2.8% | 2.2% | 0.02% |
| Dec 2025 | 48.1% | 48.1% | 2.3% | 1.5% | <0.01% |
| Jan 2026 | 53.6% | 43.8% | 1.6% | 0.95% | <0.01% |
| Feb 2026 | 57.1% | 38.2% | 3.2% | 1.5% | 0.02% |
| Mar 2026 | 56.4% | 37.8% | 4% | 1.8% | 0.05% |
| Apr 2026 | 59.2% | 32.4% | 5.5% | 2.8% | 0.04% |
| May 2026 | 54.1% | 36.2% | 5.7% | 3.9% | 0.08% |
| Jun 2026 | 53.3% | 35.7% | 6.2% | 4.8% | 0.1% |
| Jul 2026 | 56.7% | 31% | 7.1% | 5.1% | 0.07% |
| Aug 2026 | 63.1% | 28.2% | 4.9% | 3.7% | 0.06% |
| Sep 2026 | 65.4% | 29.3% | 3.2% | 2.1% | 0.04% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.4% | 60.5K | -18.2% | +2.4 points | |
| 2, held 2nd | 29.3% | 27.1K | -18.1% | +1.1 points | |
| 3, held 3rd | 3.2% | 2.9K | -49.4% | -1.8 points | |
| 4, held 4th | 2.1% | 1.9K | -56.8% | -1.7 points | |
| 5, held 5th | 0.04% | 40 | -42.9% | 0 points |
1.
Bluefin65.4%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share +2.4 points.
29.3%
Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share +1.1 points.
3.
BOTE3.2%
Held 3rd. 2.9K estimated branded searches, -49.4% vs prior month. Share -1.8 points.
4.
2.1%
Held 4th. 1.9K estimated branded searches, -56.8% vs prior month. Share -1.7 points.
5.
Tandem0.04%
Held 5th. 40 estimated branded searches, -42.9% vs prior month. Share 0 points.
Compare search popularity between Tandem and its closest rivals
Every comparison with Tandem
6 comparisons
How has branded search demand for Tandem changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tandem worldwide fell from 12.5K to 10.4K.
- Across the 12 months ending September 2026, Tandem’s estimated Share of Search among inflatable paddle board brands worldwide held steady, from 0.01% to 0.04%.
How did search popularity change for inflatable paddle board brands worldwide in September 2026?
5 changes
In September 2026, Bluefin gained estimated Share of Search among inflatable paddle board brands worldwide, from 63.1% to 65.4%.
In September 2026, Body Glove gained estimated Share of Search among inflatable paddle board brands worldwide, from 28.2% to 29.3%.
In September 2026, BOTE lost estimated Share of Search among inflatable paddle board brands worldwide, from 4.9% to 3.2%.
In September 2026, iRocker lost estimated Share of Search among inflatable paddle board brands worldwide, from 3.7% to 2.1%.
Estimated monthly branded searches for Tandem worldwide rose 300% over 12 measured months, from 10 to 40 in September 2026.
Where does Tandem compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Language exchange platforms | 5th of 5 | 1.8% | Show ranking |
| Inflatable paddle board brands | 5th of 5 | 0.04% | Shown above |
| Pedal kayak brands | 4th of 4 | 1.4% | Show ranking |
How is Tandem measured?
Brandwave collects information about searches that people make online using Tandem’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- tandem inflatable paddle board
- tandem language
- tandem pedal kayak
Do you work for Tandem? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Tandem your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.