Old Town vs Tandem:Which is searched more?
In September 2026, Old Town had more branded searches than Tandem among pedal kayak brands worldwide. Old Town was estimated to have 15.3K branded searches compared to Tandem’s 480, and held a 45.7% Share of Search versus Tandem’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Old Town or Tandem?
Compare the pedal kayak brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Old Town, Tandem. The figures are in the table below the chart.
View monthly share of search table
| Month | Old Town | Hobie | BOTE | Tandem |
|---|---|---|---|---|
| Oct 2025 | 37.6% | 54.4% | 6.9% | 1.2% |
| Nov 2025 | 41.6% | 49.2% | 8.2% | 1.1% |
| Dec 2025 | 36.5% | 52% | 10.1% | 1.4% |
| Jan 2026 | 42% | 47.8% | 8.7% | 1.6% |
| Feb 2026 | 46% | 44.2% | 8.3% | 1.4% |
| Mar 2026 | 45.8% | 44% | 8.4% | 1.7% |
| Apr 2026 | 45.7% | 42% | 10.6% | 1.7% |
| May 2026 | 48.8% | 38.5% | 11% | 1.7% |
| Jun 2026 | 49.5% | 38.9% | 10.2% | 1.4% |
| Jul 2026 | 43.4% | 41% | 14% | 1.5% |
| Aug 2026 | 44.5% | 42.7% | 11.1% | 1.7% |
| Sep 2026 | 45.7% | 44.2% | 8.7% | 1.4% |
How has the Old Town and Tandem comparison changed over the last 12 months?
3 findings
- Old Town was ahead of Tandem in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Old Town’s estimated Share of Search among pedal kayak brands worldwide moved from 37.6% to 45.7%, and its estimated monthly branded searches moved from 12.5K to 15.3K.
- Across the 12 months ending September 2026, Tandem’s estimated Share of Search among pedal kayak brands worldwide moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for pedal kayak brands worldwide in September 2026?
2 changes
In September 2026, Old Town gained estimated Share of Search among pedal kayak brands worldwide, from 44.5% to 45.7%.
Estimated monthly branded searches for Tandem worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026.
Other head-to-heads among pedal kayak brands
How each brand is measured
Brandwave collects information about searches that people make online using Old Town’s and Tandem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.