How popular isTandem in search?
In August 2026, there were an estimated 27.1K branded searches for Tandem worldwide which is up 124% over the last 11 months. Tandem holds 4.3% estimated Share of Search among language exchange platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
HelloTalk48.2%
Busuu36.6%
ConversationExchange7.9%
Tandem4.3%
Speaky2.9%
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Which language exchange platforms compete with Tandem?
Share of Search by month for HelloTalk, Busuu, ConversationExchange, Tandem, Speaky. The figures are in the table below the chart.
View monthly share of search table
| Month | HelloTalk | Busuu | ConversationExchange | Tandem | Speaky |
|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 43.7% | 8.2% | 2% | 5.5% |
| Nov 2025 | 40.8% | 43.8% | 8.2% | 1.6% | 5.5% |
| Dec 2025 | 46.3% | 40.9% | 7.6% | 1% | 4.2% |
| Jan 2026 | 45.6% | 40.4% | 7.5% | 1.5% | 5% |
| Feb 2026 | 44.5% | 40.1% | 7.3% | 4% | 4% |
| Mar 2026 | 44% | 38.9% | 5.9% | 7.2% | 4% |
| Apr 2026 | 44.7% | 39.8% | 7.4% | 3.3% | 4.9% |
| May 2026 | 44.4% | 40.2% | 7.3% | 4% | 4% |
| Jun 2026 | 47.3% | 35% | 7.8% | 6.4% | 3.5% |
| Jul 2026 | 40% | 36.3% | 8.1% | 12% | 3.6% |
| Aug 2026 | 48.2% | 36.6% | 7.9% | 4.3% | 2.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 301K | +22.4% | +8.2 points | |
| 2, held 2nd | 36.6% | 229K | +2.6% | +0.4 points | |
| 3, moved from 4th to 3rd | 7.9% | 49.5K | 0% | -0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.3% | 27.1K | -63.4% | -7.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.9% | 18.1K | -18.5% | -0.7 points |
48.2%
Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +8.2 points.
2.
Busuu36.6%
Held 2nd. 229K estimated branded searches, +2.6% vs prior month. Share +0.4 points.
7.9%
Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Tandem4.3%
Moved from 3rd to 4th. 27.1K estimated branded searches, -63.4% vs prior month. Share -7.7 points.
5.
Speaky2.9%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
Compare search popularity between Tandem and its closest rivals
How has branded search demand for Tandem changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tandem worldwide rose from 12.1K to 27.1K.
- Across the 11 months ending August 2026, Tandem’s estimated Share of Search among language exchange platforms worldwide increased from 2% to 4.3%.
- Across the 11 months ending August 2026, Tandem’s estimated Share of Search among language exchange platforms worldwide peaked at 12% in July 2026 and was lowest at 1% in December 2025.
- Across the 11 months ending August 2026, Tandem rose from 5th to 4th among language exchange platforms worldwide.
How did search popularity change for language exchange platforms worldwide in August 2026?
5 changes
In August 2026, HelloTalk gained estimated Share of Search among language exchange platforms worldwide, from 40% to 48.2%.
In August 2026, Tandem lost estimated Share of Search among language exchange platforms worldwide, from 12% to 4.3%.
In August 2026, Speaky lost estimated Share of Search among language exchange platforms worldwide, from 3.6% to 2.9%.
In August 2026, ConversationExchange rose from 4th to 3rd among language exchange platforms worldwide.
Estimated monthly branded searches for Busuu worldwide fell 13.4% over 11 measured months, from 264K to 229K in August 2026.
How is Tandem measured?
Brandwave collects information about searches that people make online using Tandem’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tandem language
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Is Tandem your brand?
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