Brandwave

How popular isBusuu in search?

In August 2026, there were an estimated 229K branded searches for Busuu worldwide which is down 13.4% over the last 11 months. Busuu holds 36.6% estimated Share of Search among language exchange platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HelloTalk48.2%
  2. Busuu36.6%
  3. ConversationExchange7.9%
  4. Tandem4.3%
  5. Speaky2.9%
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Which language exchange platforms compete with Busuu?

Busuu against language exchange platforms worldwide, by month

Share of Search by month for HelloTalk, Busuu, ConversationExchange, Tandem, Speaky. The figures are in the table below the chart.

View monthly share of search table
MonthHelloTalkBusuuConversationExchangeTandemSpeaky
Oct 202540.7%43.7%8.2%2%5.5%
Nov 202540.8%43.8%8.2%1.6%5.5%
Dec 202546.3%40.9%7.6%1%4.2%
Jan 202645.6%40.4%7.5%1.5%5%
Feb 202644.5%40.1%7.3%4%4%
Mar 202644%38.9%5.9%7.2%4%
Apr 202644.7%39.8%7.4%3.3%4.9%
May 202644.4%40.2%7.3%4%4%
Jun 202647.3%35%7.8%6.4%3.5%
Jul 202640%36.3%8.1%12%3.6%
Aug 202648.2%36.6%7.9%4.3%2.9%
Sep 2026—————

  1. 1.HelloTalk

    48.2%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +8.2 points.

  2. 2.Busuu

    36.6%

    Held 2nd. 229K estimated branded searches, +2.6% vs prior month. Share +0.4 points.

  3. 3.ConversationExchange

    7.9%

    Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Tandem

    4.3%

    Moved from 3rd to 4th. 27.1K estimated branded searches, -63.4% vs prior month. Share -7.7 points.

  5. 5.Speaky

    2.9%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.7 points.

Compare search popularity between Busuu and its closest rivals

How has branded search demand for Busuu changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Busuu worldwide fell from 264K to 229K.
  • Across the 11 months ending August 2026, Busuu’s estimated Share of Search among language exchange platforms worldwide decreased from 43.7% to 36.6%.
  • Across the 11 months ending August 2026, Busuu’s estimated Share of Search among language exchange platforms worldwide peaked at 43.8% in November 2025 and was lowest at 35% in June 2026.
  • Across the 11 months ending August 2026, Busuu fell from 1st to 2nd among language exchange platforms worldwide.

How did search popularity change for language exchange platforms worldwide in August 2026?

  1. In August 2026, HelloTalk gained estimated Share of Search among language exchange platforms worldwide, from 40% to 48.2%.

  2. In August 2026, Tandem lost estimated Share of Search among language exchange platforms worldwide, from 12% to 4.3%.

  3. In August 2026, Speaky lost estimated Share of Search among language exchange platforms worldwide, from 3.6% to 2.9%.

  4. In August 2026, ConversationExchange rose from 4th to 3rd among language exchange platforms worldwide.

  5. Estimated monthly branded searches for Busuu worldwide fell 13.4% over 11 measured months, from 264K to 229K in August 2026.

Where does Busuu compete?

Busuu is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Language learning apps3rd of 52.7%Show ranking
Language learning apps2nd of 52.8%Show ranking
Language exchange platforms2nd of 536.6%Shown above

How is Busuu measured?

Brandwave collects information about searches that people make online using Busuu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • busuu
  • busuu app
  • busuu com
  • busuu language
  • busuu language learning

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How the Brand Demand Index is measured

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