Busuu vs HelloTalk:Which is more popular by branded search?
In August 2026, HelloTalk had more branded searches than Busuu among language exchange platforms worldwide. HelloTalk was estimated to have 301K branded searches compared to Busuu’s 229K, and held a 48.2% Share of Search versus Busuu’s 36.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Busuu or HelloTalk?
Compare the platforms people practise languages with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HelloTalk, Busuu. The figures are in the table below the chart.
View monthly share of search table
| Month | HelloTalk | Busuu | ConversationExchange | Tandem | Speaky |
|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 43.7% | 8.2% | 2% | 5.5% |
| Nov 2025 | 40.8% | 43.8% | 8.2% | 1.6% | 5.5% |
| Dec 2025 | 46.3% | 40.9% | 7.6% | 1% | 4.2% |
| Jan 2026 | 45.6% | 40.4% | 7.5% | 1.5% | 5% |
| Feb 2026 | 44.5% | 40.1% | 7.3% | 4% | 4% |
| Mar 2026 | 44% | 38.9% | 5.9% | 7.2% | 4% |
| Apr 2026 | 44.7% | 39.8% | 7.4% | 3.3% | 4.9% |
| May 2026 | 44.4% | 40.2% | 7.3% | 4% | 4% |
| Jun 2026 | 47.3% | 35% | 7.8% | 6.4% | 3.5% |
| Jul 2026 | 40% | 36.3% | 8.1% | 12% | 3.6% |
| Aug 2026 | 48.2% | 36.6% | 7.9% | 4.3% | 2.9% |
| Sep 2026 | — | — | — | — | — |
How has the Busuu and HelloTalk comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: HelloTalk took it in December 2025.
- Across the 11 months ending August 2026, Busuu’s estimated Share of Search among language exchange platforms worldwide moved from 43.7% to 36.6%, and its estimated monthly branded searches moved from 264K to 229K.
- Across the 11 months ending August 2026, HelloTalk’s estimated Share of Search among language exchange platforms worldwide moved from 40.7% to 48.2%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for language exchange platforms worldwide in August 2026?
2 changes
In August 2026, HelloTalk gained estimated Share of Search among language exchange platforms worldwide, from 40% to 48.2%.
Estimated monthly branded searches for Busuu worldwide fell 13.4% over 11 measured months, from 264K to 229K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Busuu’s and HelloTalk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.