Brandwave

Language exchange platforms:Which brands are most popular in search?

In August 2026, HelloTalk was the most searched among language exchange platforms worldwide, with an estimated 301K branded searches and 48.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HelloTalk48.2%
  2. Busuu36.6%
  3. ConversationExchange7.9%
  4. Tandem4.3%
  5. Speaky2.9%

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Share of SearchLeaderboard

Compare the platforms people practise languages with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among language exchange platforms worldwide, by month

Share of Search by month for HelloTalk, Busuu, ConversationExchange, Tandem, Speaky. The figures are in the table below the chart.

View monthly share of search table
MonthHelloTalkBusuuConversationExchangeTandemSpeaky
Oct 202540.7%43.7%8.2%2%5.5%
Nov 202540.8%43.8%8.2%1.6%5.5%
Dec 202546.3%40.9%7.6%1%4.2%
Jan 202645.6%40.4%7.5%1.5%5%
Feb 202644.5%40.1%7.3%4%4%
Mar 202644%38.9%5.9%7.2%4%
Apr 202644.7%39.8%7.4%3.3%4.9%
May 202644.4%40.2%7.3%4%4%
Jun 202647.3%35%7.8%6.4%3.5%
Jul 202640%36.3%8.1%12%3.6%
Aug 202648.2%36.6%7.9%4.3%2.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.HelloTalk

    48.2%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +8.2 points.

  2. 2.Busuu

    36.6%

    Held 2nd. 229K estimated branded searches, +2.6% vs prior month. Share +0.4 points.

  3. 3.ConversationExchange

    7.9%

    Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Tandem

    4.3%

    Moved from 3rd to 4th. 27.1K estimated branded searches, -63.4% vs prior month. Share -7.7 points.

  5. 5.Speaky

    2.9%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among language exchange platforms worldwide?

In August 2026, HelloTalk was the most searched among language exchange platforms worldwide, with an estimated 301K branded searches and 48.2% estimated Share of Search within this set. Busuu is in 2nd place, 11.6 percentage points behind at 36.6% Share of Search.

Global language exchange platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
HelloTalk40.7% → 48.2%48.2%Aug 202640%Jul 20262nd → 1st
Busuu43.7% → 36.6%43.8%Nov 202535%Jun 20261st → 2nd
ConversationExchange8.2% → 7.9%8.2%Nov 20255.9%Mar 20263rd
Tandem2% → 4.3%12%Jul 20261%Dec 20255th → 4th
Speaky5.5% → 2.9%5.5%Nov 20252.9%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, HelloTalk’s estimated Share of Search among language exchange platforms worldwide increased from 40.7% to 48.2%.
  • Across the 11 months ending August 2026, Busuu’s estimated Share of Search among language exchange platforms worldwide decreased from 43.7% to 36.6%.
  • Across the 11 months ending August 2026, Tandem’s estimated Share of Search among language exchange platforms worldwide increased from 2% to 4.3%.
  • Across the 11 months ending August 2026, Speaky’s estimated Share of Search among language exchange platforms worldwide decreased from 5.5% to 2.9%.
  • Across the 11 months ending August 2026, HelloTalk’s estimated Share of Search among language exchange platforms worldwide peaked at 48.2% in August 2026 and was lowest at 40% in July 2026.
  • Across the 11 months ending August 2026, Busuu’s estimated Share of Search among language exchange platforms worldwide peaked at 43.8% in November 2025 and was lowest at 35% in June 2026.
  • Across the 11 months ending August 2026, ConversationExchange’s estimated Share of Search among language exchange platforms worldwide peaked at 8.2% in November 2025 and was lowest at 5.9% in March 2026.
  • Across the 11 months ending August 2026, Tandem’s estimated Share of Search among language exchange platforms worldwide peaked at 12% in July 2026 and was lowest at 1% in December 2025.
  • Across the 11 months ending August 2026, Speaky’s estimated Share of Search among language exchange platforms worldwide peaked at 5.5% in November 2025 and was lowest at 2.9% in August 2026.
  • Across the 11 months ending August 2026, HelloTalk rose from 2nd to 1st among language exchange platforms worldwide.
  • Across the 11 months ending August 2026, Busuu fell from 1st to 2nd among language exchange platforms worldwide.
  • Across the 11 months ending August 2026, Tandem rose from 5th to 4th among language exchange platforms worldwide.
  • Across the 11 months ending August 2026, Speaky fell from 4th to 5th among language exchange platforms worldwide.
  • Across the 11 months ending August 2026, ConversationExchange held steady: its estimated Share of Search among language exchange platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for language exchange platforms worldwide in August 2026?

  1. In August 2026, HelloTalk gained estimated Share of Search among language exchange platforms worldwide, from 40% to 48.2%.

  2. In August 2026, Tandem lost estimated Share of Search among language exchange platforms worldwide, from 12% to 4.3%.

  3. In August 2026, Speaky lost estimated Share of Search among language exchange platforms worldwide, from 3.6% to 2.9%.

  4. In August 2026, ConversationExchange rose from 4th to 3rd among language exchange platforms worldwide.

  5. Estimated monthly branded searches for Busuu worldwide fell 13.4% over 11 measured months, from 264K to 229K in August 2026.

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