HelloTalk vs Tandem:Which is more popular by branded search?
In August 2026, HelloTalk had more branded searches than Tandem among language exchange platforms worldwide. HelloTalk was estimated to have 301K branded searches compared to Tandem’s 27.1K, and held a 48.2% Share of Search versus Tandem’s 4.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HelloTalk or Tandem?
Compare the platforms people practise languages with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HelloTalk, Tandem. The figures are in the table below the chart.
View monthly share of search table
| Month | HelloTalk | Busuu | ConversationExchange | Tandem | Speaky |
|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 43.7% | 8.2% | 2% | 5.5% |
| Nov 2025 | 40.8% | 43.8% | 8.2% | 1.6% | 5.5% |
| Dec 2025 | 46.3% | 40.9% | 7.6% | 1% | 4.2% |
| Jan 2026 | 45.6% | 40.4% | 7.5% | 1.5% | 5% |
| Feb 2026 | 44.5% | 40.1% | 7.3% | 4% | 4% |
| Mar 2026 | 44% | 38.9% | 5.9% | 7.2% | 4% |
| Apr 2026 | 44.7% | 39.8% | 7.4% | 3.3% | 4.9% |
| May 2026 | 44.4% | 40.2% | 7.3% | 4% | 4% |
| Jun 2026 | 47.3% | 35% | 7.8% | 6.4% | 3.5% |
| Jul 2026 | 40% | 36.3% | 8.1% | 12% | 3.6% |
| Aug 2026 | 48.2% | 36.6% | 7.9% | 4.3% | 2.9% |
| Sep 2026 | — | — | — | — | — |
How has the HelloTalk and Tandem comparison changed over the last 12 months?
3 findings
- HelloTalk was ahead of Tandem in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HelloTalk’s estimated Share of Search among language exchange platforms worldwide moved from 40.7% to 48.2%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 11 months ending August 2026, Tandem’s estimated Share of Search among language exchange platforms worldwide moved from 2% to 4.3%, and its estimated monthly branded searches moved from 12.1K to 27.1K.
How did search popularity change for language exchange platforms worldwide in August 2026?
2 changes
In August 2026, HelloTalk gained estimated Share of Search among language exchange platforms worldwide, from 40% to 48.2%.
In August 2026, Tandem lost estimated Share of Search among language exchange platforms worldwide, from 12% to 4.3%.
How each brand is measured
Brandwave collects information about searches that people make online using HelloTalk’s and Tandem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.