Brandwave

Speaky vs Tandem:Which is more popular by branded search?

In August 2026, Tandem had more branded searches than Speaky among language exchange platforms worldwide. Tandem was estimated to have 27.1K branded searches compared to Speaky’s 18.1K, and held a 4.3% Share of Search versus Speaky’s 2.9%. These are worldwide searches for English-language branded terms.

Share of Search among language exchange platforms worldwide in August 2026Which is more popular in search, Speaky or Tandem?
Speaky2.9%18.1K searches
vs
Tandem4.3%27.1K searches

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Which is more popular in search, Speaky or Tandem?

Compare the platforms people practise languages with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Speaky and Tandem among language exchange platforms worldwide, by month

Share of Search by month for Tandem, Speaky. The figures are in the table below the chart.

View monthly share of search table
MonthHelloTalkBusuuConversationExchangeTandemSpeaky
Oct 202540.7%43.7%8.2%2%5.5%
Nov 202540.8%43.8%8.2%1.6%5.5%
Dec 202546.3%40.9%7.6%1%4.2%
Jan 202645.6%40.4%7.5%1.5%5%
Feb 202644.5%40.1%7.3%4%4%
Mar 202644%38.9%5.9%7.2%4%
Apr 202644.7%39.8%7.4%3.3%4.9%
May 202644.4%40.2%7.3%4%4%
Jun 202647.3%35%7.8%6.4%3.5%
Jul 202640%36.3%8.1%12%3.6%
Aug 202648.2%36.6%7.9%4.3%2.9%
Sep 2026—————

How has the Speaky and Tandem comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 11 months ending August 2026: Tandem took it in March 2026, Speaky took it in April 2026, Tandem took it in June 2026.
  • Across the 11 months ending August 2026, Speaky’s estimated Share of Search among language exchange platforms worldwide moved from 5.5% to 2.9%, and its estimated monthly branded searches moved from 33.1K to 18.1K.
  • Across the 11 months ending August 2026, Tandem’s estimated Share of Search among language exchange platforms worldwide moved from 2% to 4.3%, and its estimated monthly branded searches moved from 12.1K to 27.1K.

How did search popularity change for language exchange platforms worldwide in August 2026?

  1. In August 2026, Tandem lost estimated Share of Search among language exchange platforms worldwide, from 12% to 4.3%.

  2. In August 2026, Speaky lost estimated Share of Search among language exchange platforms worldwide, from 3.6% to 2.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Speaky’s and Tandem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Speaky

1 branded search term

  • speaky

Tandem

1 branded search term

  • tandem language

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.