Language learning apps:Which are searched most?
In August 2026, Duolingo was the most searched among language learning apps worldwide, with an estimated 7.7M branded searches and 89.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Duolingo89.8%Rosetta Stone4.3%
Busuu2.7%Babbel2.2%
Memrise1.1%
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Share of SearchLeaderboard
Compare the apps people use to learn a language. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Duolingo, Rosetta Stone, Busuu, Babbel. The figures are in the table below the chart.
View monthly share of search table
| Month | Duolingo | Rosetta Stone | Busuu | Babbel | Memrise |
|---|---|---|---|---|---|
| Oct 2025 | 88.6% | 4.3% | 2.5% | 2.6% | 2% |
| Nov 2025 | 86% | 5.1% | 3% | 3.1% | 2.9% |
| Dec 2025 | 87.9% | 4.2% | 3.1% | 3.1% | 1.7% |
| Jan 2026 | 85.8% | 5% | 3% | 3.8% | 2.4% |
| Feb 2026 | 88.4% | 4.3% | 2.6% | 3.2% | 1.7% |
| Mar 2026 | 87.6% | 4.2% | 3.1% | 3.1% | 2% |
| Apr 2026 | 89.6% | 3.5% | 2.6% | 2.7% | 1.7% |
| May 2026 | 89.9% | 3.5% | 2.6% | 2.6% | 1.4% |
| Jun 2026 | 90.3% | 3.5% | 2.6% | 2.2% | 1.4% |
| Jul 2026 | 88.6% | 4.2% | 3.1% | 2.7% | 1.4% |
| Aug 2026 | 89.8% | 4.3% | 2.7% | 2.2% | 1.1% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.8% | 7.7M | +22.2% | +1.1 points | |
| 2, held 2nd | 4.3% | 368K | +22.3% | +0.1 points | |
| 3, held 3rd | 2.7% | 229K | +2.6% | -0.5 points | |
| 4, held 4th | 2.2% | 185K | -2.2% | -0.5 points | |
| 5, held 5th | 1.1% | 98.6K | +0.07% | -0.2 points |
1.
Duolingo89.8%
Held 1st. 7.7M estimated branded searches, +22.2% vs prior month. Share +1.1 points.
4.3%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
3.
Busuu2.7%
Held 3rd. 229K estimated branded searches, +2.6% vs prior month. Share -0.5 points.
4.
2.2%
Held 4th. 185K estimated branded searches, -2.2% vs prior month. Share -0.5 points.
5.
Memrise1.1%
Held 5th. 98.6K estimated branded searches, +0.07% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
- Duolingo vs Busuu: compare search popularity
- Rosetta Stone vs Busuu: compare search popularity
- Compare any of these brands
Which brand is most popular in search among language learning apps worldwide?
5 brands
In August 2026, Duolingo was the most searched among language learning apps worldwide, with an estimated 7.7M branded searches and 89.8% estimated Share of Search within this set. Rosetta Stone is in 2nd place, 85.5 percentage points behind at 4.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Duolingo | 88.6% → 89.8% | 90.3%Jun 2026 | 85.8%Jan 2026 | 1st |
| Rosetta Stone | 4.3% | 5.1%Nov 2025 | 3.5%May 2026 | 2nd |
| Busuu | 2.5% → 2.7% | 3.1%Jul 2026 | 2.5%Oct 2025 | 4th → 3rd |
| Babbel | 2.6% → 2.2% | 3.8%Jan 2026 | 2.2%Aug 2026 | 3rd → 4th |
| Memrise | 2% → 1.1% | 2.9%Nov 2025 | 1.1%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps worldwide increased from 88.6% to 89.8%.
- Across the 11 months ending August 2026, Memrise’s estimated Share of Search among language learning apps worldwide decreased from 2% to 1.1%.
- Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps worldwide peaked at 90.3% in June 2026 and was lowest at 85.8% in January 2026.
- Across the 11 months ending August 2026, Rosetta Stone’s estimated Share of Search among language learning apps worldwide peaked at 5.1% in November 2025 and was lowest at 3.5% in May 2026.
- Across the 11 months ending August 2026, Babbel’s estimated Share of Search among language learning apps worldwide peaked at 3.8% in January 2026 and was lowest at 2.2% in August 2026.
- Across the 11 months ending August 2026, Memrise’s estimated Share of Search among language learning apps worldwide peaked at 2.9% in November 2025 and was lowest at 1.1% in August 2026.
- Across the 11 months ending August 2026, Busuu rose from 4th to 3rd among language learning apps worldwide.
- Across the 11 months ending August 2026, Babbel fell from 3rd to 4th among language learning apps worldwide.
- Across the 11 months ending August 2026, Rosetta Stone held steady: its estimated Share of Search among language learning apps worldwide moved less than 0.5 percentage points.
How did search popularity change for language learning apps worldwide in August 2026?
5 changes
In August 2026, Duolingo gained estimated Share of Search among language learning apps worldwide, from 88.6% to 89.8%.
In August 2026, Babbel lost estimated Share of Search among language learning apps worldwide, from 2.7% to 2.2%.
Rosetta Stone’s estimated Share of Search among language learning apps worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.
Estimated monthly branded searches for Memrise worldwide fell 53.8% over 11 measured months, from 213K to 98.6K in August 2026.
Estimated monthly branded searches for Busuu worldwide fell 13.4% over 11 measured months, from 264K to 229K in August 2026.
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