Babbel vs Rosetta Stone:Which is more popular by branded search?
In August 2026, Rosetta Stone had more branded searches than Babbel among language learning apps worldwide. Rosetta Stone was estimated to have 368K branded searches compared to Babbel’s 185K, and held a 4.3% Share of Search versus Babbel’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Babbel or Rosetta Stone?
Compare the apps people use to learn a language. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rosetta Stone, Babbel. The figures are in the table below the chart.
View monthly share of search table
| Month | Duolingo | Rosetta Stone | Busuu | Babbel | Memrise |
|---|---|---|---|---|---|
| Oct 2025 | 88.6% | 4.3% | 2.5% | 2.6% | 2% |
| Nov 2025 | 86% | 5.1% | 3% | 3.1% | 2.9% |
| Dec 2025 | 87.9% | 4.2% | 3.1% | 3.1% | 1.7% |
| Jan 2026 | 85.8% | 5% | 3% | 3.8% | 2.4% |
| Feb 2026 | 88.4% | 4.3% | 2.6% | 3.2% | 1.7% |
| Mar 2026 | 87.6% | 4.2% | 3.1% | 3.1% | 2% |
| Apr 2026 | 89.6% | 3.5% | 2.6% | 2.7% | 1.7% |
| May 2026 | 89.9% | 3.5% | 2.6% | 2.6% | 1.4% |
| Jun 2026 | 90.3% | 3.5% | 2.6% | 2.2% | 1.4% |
| Jul 2026 | 88.6% | 4.2% | 3.1% | 2.7% | 1.4% |
| Aug 2026 | 89.8% | 4.3% | 2.7% | 2.2% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Babbel and Rosetta Stone comparison changed over the last 12 months?
3 findings
- Rosetta Stone was ahead of Babbel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Babbel’s estimated Share of Search among language learning apps worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 273K to 185K.
- Across the 11 months ending August 2026, Rosetta Stone’s estimated Share of Search among language learning apps worldwide held steady at 4.3%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for language learning apps worldwide in August 2026?
2 changes
In August 2026, Babbel lost estimated Share of Search among language learning apps worldwide, from 2.7% to 2.2%.
Rosetta Stone’s estimated Share of Search among language learning apps worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Babbel’s and Rosetta Stone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Babbel
5 branded search terms
- babbel
- babbel app
- babbel com
- babbel language
- babbel language learning
Rosetta Stone
1 branded search term
- rosetta stone
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.