How popular isBabbel in search?
In August 2026, there were an estimated 185K branded searches for Babbel worldwide which is down 32.1% over the last 11 months. Babbel holds 2.2% estimated Share of Search among language learning apps worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Duolingo89.8%Rosetta Stone4.3%
Busuu2.7%Babbel2.2%
Memrise1.1%
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Which language learning apps compete with Babbel?
Share of Search by month for Duolingo, Rosetta Stone, Busuu, Babbel. The figures are in the table below the chart.
View monthly share of search table
| Month | Duolingo | Rosetta Stone | Busuu | Babbel | Memrise |
|---|---|---|---|---|---|
| Oct 2025 | 88.6% | 4.3% | 2.5% | 2.6% | 2% |
| Nov 2025 | 86% | 5.1% | 3% | 3.1% | 2.9% |
| Dec 2025 | 87.9% | 4.2% | 3.1% | 3.1% | 1.7% |
| Jan 2026 | 85.8% | 5% | 3% | 3.8% | 2.4% |
| Feb 2026 | 88.4% | 4.3% | 2.6% | 3.2% | 1.7% |
| Mar 2026 | 87.6% | 4.2% | 3.1% | 3.1% | 2% |
| Apr 2026 | 89.6% | 3.5% | 2.6% | 2.7% | 1.7% |
| May 2026 | 89.9% | 3.5% | 2.6% | 2.6% | 1.4% |
| Jun 2026 | 90.3% | 3.5% | 2.6% | 2.2% | 1.4% |
| Jul 2026 | 88.6% | 4.2% | 3.1% | 2.7% | 1.4% |
| Aug 2026 | 89.8% | 4.3% | 2.7% | 2.2% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.8% | 7.7M | +22.2% | +1.1 points | |
| 2, held 2nd | 4.3% | 368K | +22.3% | +0.1 points | |
| 3, held 3rd | 2.7% | 229K | +2.6% | -0.5 points | |
| 4, held 4th | 2.2% | 185K | -2.2% | -0.5 points | |
| 5, held 5th | 1.1% | 98.6K | +0.07% | -0.2 points |
1.
Duolingo89.8%
Held 1st. 7.7M estimated branded searches, +22.2% vs prior month. Share +1.1 points.
4.3%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
3.
Busuu2.7%
Held 3rd. 229K estimated branded searches, +2.6% vs prior month. Share -0.5 points.
4.
2.2%
Held 4th. 185K estimated branded searches, -2.2% vs prior month. Share -0.5 points.
5.
Memrise1.1%
Held 5th. 98.6K estimated branded searches, +0.07% vs prior month. Share -0.2 points.
Compare search popularity between Babbel and its closest rivals
How has branded search demand for Babbel changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Babbel worldwide fell from 273K to 185K.
- Across the 11 months ending August 2026, Babbel’s estimated Share of Search among language learning apps worldwide peaked at 3.8% in January 2026 and was lowest at 2.2% in August 2026.
- Across the 11 months ending August 2026, Babbel fell from 3rd to 4th among language learning apps worldwide.
How did search popularity change for language learning apps worldwide in August 2026?
5 changes
In August 2026, Duolingo gained estimated Share of Search among language learning apps worldwide, from 88.6% to 89.8%.
In August 2026, Babbel lost estimated Share of Search among language learning apps worldwide, from 2.7% to 2.2%.
Rosetta Stone’s estimated Share of Search among language learning apps worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.
Estimated monthly branded searches for Memrise worldwide fell 53.8% over 11 measured months, from 213K to 98.6K in August 2026.
Estimated monthly branded searches for Busuu worldwide fell 13.4% over 11 measured months, from 264K to 229K in August 2026.
Where does Babbel compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Language learning apps | 4th of 5 | 2.2% | Shown above |
| Language learning apps | 3rd of 5 | 2.2% | Show ranking |
How is Babbel measured?
Brandwave collects information about searches that people make online using Babbel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- babbel
- babbel app
- babbel com
- babbel language
- babbel language learning
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Is Babbel your brand?
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