Babbel vs Busuu:Which is more popular by branded search?
In August 2026, Busuu had more branded searches than Babbel among language learning apps worldwide. Busuu was estimated to have 229K branded searches compared to Babbel’s 185K, and held a 2.8% Share of Search versus Babbel’s 2.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Babbel or Busuu?
Compare brands that offers an app for learning languages. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Busuu, Babbel. The figures are in the table below the chart.
View monthly share of search table
| Month | Duolingo | Busuu | Babbel | Memrise | Mondly |
|---|---|---|---|---|---|
| Oct 2025 | 92.1% | 2.6% | 2.7% | 2.1% | 0.55% |
| Nov 2025 | 90% | 3.1% | 3.2% | 3% | 0.66% |
| Dec 2025 | 91.3% | 3.2% | 3.3% | 1.7% | 0.56% |
| Jan 2026 | 89.8% | 3.1% | 3.9% | 2.5% | 0.66% |
| Feb 2026 | 91.8% | 2.7% | 3.3% | 1.7% | 0.56% |
| Mar 2026 | 90.8% | 3.2% | 3.2% | 2.1% | 0.67% |
| Apr 2026 | 92.2% | 2.6% | 2.7% | 1.7% | 0.68% |
| May 2026 | 92.5% | 2.7% | 2.7% | 1.4% | 0.68% |
| Jun 2026 | 93.2% | 2.7% | 2.2% | 1.4% | 0.47% |
| Jul 2026 | 92% | 3.2% | 2.8% | 1.4% | 0.56% |
| Aug 2026 | 93.3% | 2.8% | 2.2% | 1.2% | 0.46% |
| Sep 2026 | — | — | — | — | — |
How has the Babbel and Busuu comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Busuu took it in June 2026.
- Across the 11 months ending August 2026, Babbel’s estimated Share of Search among language learning apps worldwide moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 273K to 185K.
- Across the 11 months ending August 2026, Busuu’s estimated Share of Search among language learning apps worldwide moved from 2.6% to 2.8%, and its estimated monthly branded searches moved from 264K to 229K.
How did search popularity change for language learning apps worldwide in August 2026?
2 changes
In August 2026, Babbel lost estimated Share of Search among language learning apps worldwide, from 2.8% to 2.2%.
Estimated monthly branded searches for Busuu worldwide fell 13.4% over 11 measured months, from 264K to 229K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Babbel’s and Busuu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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