Brandwave

Busuu vs Duolingo:Which is more popular by branded search?

In August 2026, Duolingo had more branded searches than Busuu among language learning apps worldwide. Duolingo was estimated to have 7.7M branded searches compared to Busuu’s 229K, and held a 93.3% Share of Search versus Busuu’s 2.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among language learning apps worldwide in August 2026Which is more popular in search, Busuu or Duolingo?
Busuu2.8%229K searches
vs
Duolingo93.3%7.7M searches

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Which is more popular in search, Busuu or Duolingo?

Compare brands that offers an app for learning languages. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Busuu and Duolingo among language learning apps worldwide, by month

Share of Search by month for Duolingo, Busuu. The figures are in the table below the chart.

View monthly share of search table
MonthDuolingoBusuuBabbelMemriseMondly
Oct 202592.1%2.6%2.7%2.1%0.55%
Nov 202590%3.1%3.2%3%0.66%
Dec 202591.3%3.2%3.3%1.7%0.56%
Jan 202689.8%3.1%3.9%2.5%0.66%
Feb 202691.8%2.7%3.3%1.7%0.56%
Mar 202690.8%3.2%3.2%2.1%0.67%
Apr 202692.2%2.6%2.7%1.7%0.68%
May 202692.5%2.7%2.7%1.4%0.68%
Jun 202693.2%2.7%2.2%1.4%0.47%
Jul 202692%3.2%2.8%1.4%0.56%
Aug 202693.3%2.8%2.2%1.2%0.46%
Sep 2026—————

How has the Busuu and Duolingo comparison changed over the last 12 months?

  • Duolingo was ahead of Busuu in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Busuu’s estimated Share of Search among language learning apps worldwide moved from 2.6% to 2.8%, and its estimated monthly branded searches moved from 264K to 229K.
  • Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps worldwide moved from 92.1% to 93.3%, and its estimated monthly branded searches moved from 9.3M to 7.7M.

How did search popularity change for language learning apps worldwide in August 2026?

  1. In August 2026, Duolingo gained estimated Share of Search among language learning apps worldwide, from 92% to 93.3%.

  2. Estimated monthly branded searches for Busuu worldwide fell 13.4% over 11 measured months, from 264K to 229K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Busuu’s and Duolingo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Busuu

5 branded search terms

  • busuu
  • busuu app
  • busuu com
  • busuu language
  • busuu language learning

Duolingo

5 branded search terms

  • duolingo
  • duolingo app
  • duolingo com
  • duolingo language
  • duolingo language learning

How the Brand Demand Index is measured

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