Brandwave

How popular isBusuu in search?

In August 2026, there were an estimated 229K branded searches for Busuu worldwide which is down 13.4% over the last 11 months. Busuu holds 2.7% estimated Share of Search among language learning apps worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Duolingo89.8%
  2. Rosetta Stone4.3%
  3. Busuu2.7%
  4. Babbel2.2%
  5. Memrise1.1%
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Which language learning apps compete with Busuu?

Busuu against language learning apps worldwide, by month

Share of Search by month for Duolingo, Rosetta Stone, Busuu, Babbel. The figures are in the table below the chart.

View monthly share of search table
MonthDuolingoRosetta StoneBusuuBabbelMemrise
Oct 202588.6%4.3%2.5%2.6%2%
Nov 202586%5.1%3%3.1%2.9%
Dec 202587.9%4.2%3.1%3.1%1.7%
Jan 202685.8%5%3%3.8%2.4%
Feb 202688.4%4.3%2.6%3.2%1.7%
Mar 202687.6%4.2%3.1%3.1%2%
Apr 202689.6%3.5%2.6%2.7%1.7%
May 202689.9%3.5%2.6%2.6%1.4%
Jun 202690.3%3.5%2.6%2.2%1.4%
Jul 202688.6%4.2%3.1%2.7%1.4%
Aug 202689.8%4.3%2.7%2.2%1.1%
Sep 2026—————

  1. 1.Duolingo

    89.8%

    Held 1st. 7.7M estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  2. 2.Rosetta Stone

    4.3%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  3. 3.Busuu

    2.7%

    Held 3rd. 229K estimated branded searches, +2.6% vs prior month. Share -0.5 points.

  4. 4.Babbel

    2.2%

    Held 4th. 185K estimated branded searches, -2.2% vs prior month. Share -0.5 points.

  5. 5.Memrise

    1.1%

    Held 5th. 98.6K estimated branded searches, +0.07% vs prior month. Share -0.2 points.

Compare search popularity between Busuu and its closest rivals

How has branded search demand for Busuu changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Busuu worldwide fell from 264K to 229K.
  • Across the 11 months ending August 2026, Busuu rose from 4th to 3rd among language learning apps worldwide.

How did search popularity change for language learning apps worldwide in August 2026?

  1. In August 2026, Duolingo gained estimated Share of Search among language learning apps worldwide, from 88.6% to 89.8%.

  2. In August 2026, Babbel lost estimated Share of Search among language learning apps worldwide, from 2.7% to 2.2%.

  3. Rosetta Stone’s estimated Share of Search among language learning apps worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.

  4. Estimated monthly branded searches for Memrise worldwide fell 53.8% over 11 measured months, from 213K to 98.6K in August 2026.

  5. Estimated monthly branded searches for Busuu worldwide fell 13.4% over 11 measured months, from 264K to 229K in August 2026.

Where does Busuu compete?

Busuu is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Language learning apps3rd of 52.7%Shown above
Language learning apps2nd of 52.8%Show ranking
Language exchange platforms2nd of 536.6%Show ranking

How is Busuu measured?

Brandwave collects information about searches that people make online using Busuu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • busuu
  • busuu app
  • busuu com
  • busuu language
  • busuu language learning

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How the Brand Demand Index is measured

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