Busuu vs Rosetta Stone:Which is more popular by branded search?
In August 2026, Rosetta Stone had more branded searches than Busuu among language learning apps worldwide. Rosetta Stone was estimated to have 368K branded searches compared to Busuu’s 229K, and held a 4.3% Share of Search versus Busuu’s 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Busuu or Rosetta Stone?
Compare the apps people use to learn a language. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rosetta Stone, Busuu. The figures are in the table below the chart.
View monthly share of search table
| Month | Duolingo | Rosetta Stone | Busuu | Babbel | Memrise |
|---|---|---|---|---|---|
| Oct 2025 | 88.6% | 4.3% | 2.5% | 2.6% | 2% |
| Nov 2025 | 86% | 5.1% | 3% | 3.1% | 2.9% |
| Dec 2025 | 87.9% | 4.2% | 3.1% | 3.1% | 1.7% |
| Jan 2026 | 85.8% | 5% | 3% | 3.8% | 2.4% |
| Feb 2026 | 88.4% | 4.3% | 2.6% | 3.2% | 1.7% |
| Mar 2026 | 87.6% | 4.2% | 3.1% | 3.1% | 2% |
| Apr 2026 | 89.6% | 3.5% | 2.6% | 2.7% | 1.7% |
| May 2026 | 89.9% | 3.5% | 2.6% | 2.6% | 1.4% |
| Jun 2026 | 90.3% | 3.5% | 2.6% | 2.2% | 1.4% |
| Jul 2026 | 88.6% | 4.2% | 3.1% | 2.7% | 1.4% |
| Aug 2026 | 89.8% | 4.3% | 2.7% | 2.2% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Busuu and Rosetta Stone comparison changed over the last 12 months?
3 findings
- Rosetta Stone was ahead of Busuu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Busuu’s estimated Share of Search among language learning apps worldwide moved from 2.5% to 2.7%, and its estimated monthly branded searches moved from 264K to 229K.
- Across the 11 months ending August 2026, Rosetta Stone’s estimated Share of Search among language learning apps worldwide held steady at 4.3%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for language learning apps worldwide in August 2026?
2 changes
Rosetta Stone’s estimated Share of Search among language learning apps worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.
Estimated monthly branded searches for Busuu worldwide fell 13.4% over 11 measured months, from 264K to 229K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Busuu’s and Rosetta Stone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Busuu
5 branded search terms
- busuu
- busuu app
- busuu com
- busuu language
- busuu language learning
Rosetta Stone
1 branded search term
- rosetta stone
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