How popular isRosetta Stone in search?
In August 2026, there were an estimated 368K branded searches for Rosetta Stone worldwide which is down 18.2% over the last 11 months. Rosetta Stone holds 4.3% estimated Share of Search among language learning apps worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which language learning apps compete with Rosetta Stone?
Share of Search by month for Duolingo, Rosetta Stone, Busuu, Babbel. The figures are in the table below the chart.
View monthly share of search table
| Month | Duolingo | Rosetta Stone | Busuu | Babbel | Memrise |
|---|---|---|---|---|---|
| Oct 2025 | 88.6% | 4.3% | 2.5% | 2.6% | 2% |
| Nov 2025 | 86% | 5.1% | 3% | 3.1% | 2.9% |
| Dec 2025 | 87.9% | 4.2% | 3.1% | 3.1% | 1.7% |
| Jan 2026 | 85.8% | 5% | 3% | 3.8% | 2.4% |
| Feb 2026 | 88.4% | 4.3% | 2.6% | 3.2% | 1.7% |
| Mar 2026 | 87.6% | 4.2% | 3.1% | 3.1% | 2% |
| Apr 2026 | 89.6% | 3.5% | 2.6% | 2.7% | 1.7% |
| May 2026 | 89.9% | 3.5% | 2.6% | 2.6% | 1.4% |
| Jun 2026 | 90.3% | 3.5% | 2.6% | 2.2% | 1.4% |
| Jul 2026 | 88.6% | 4.2% | 3.1% | 2.7% | 1.4% |
| Aug 2026 | 89.8% | 4.3% | 2.7% | 2.2% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.8% | 7.7M | +22.2% | +1.1 points | |
| 2, held 2nd | 4.3% | 368K | +22.3% | +0.1 points | |
| 3, held 3rd | 2.7% | 229K | +2.6% | -0.5 points | |
| 4, held 4th | 2.2% | 185K | -2.2% | -0.5 points | |
| 5, held 5th | 1.1% | 98.6K | +0.07% | -0.2 points |
1.
Duolingo89.8%
Held 1st. 7.7M estimated branded searches, +22.2% vs prior month. Share +1.1 points.
4.3%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
3.
Busuu2.7%
Held 3rd. 229K estimated branded searches, +2.6% vs prior month. Share -0.5 points.
4.
Babbel
2.2%
Held 4th. 185K estimated branded searches, -2.2% vs prior month. Share -0.5 points.
5.
Memrise1.1%
Held 5th. 98.6K estimated branded searches, +0.07% vs prior month. Share -0.2 points.
Compare search popularity between Rosetta Stone and its closest rivals
How has branded search demand for Rosetta Stone changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rosetta Stone worldwide fell from 450K to 368K.
- Across the 11 months ending August 2026, Rosetta Stone’s estimated Share of Search among language learning apps worldwide peaked at 5.1% in November 2025 and was lowest at 3.5% in May 2026.
How did search popularity change for language learning apps worldwide in August 2026?
5 changes
In August 2026, Duolingo gained estimated Share of Search among language learning apps worldwide, from 88.6% to 89.8%.
In August 2026, Babbel lost estimated Share of Search among language learning apps worldwide, from 2.7% to 2.2%.
Rosetta Stone’s estimated Share of Search among language learning apps worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.
Estimated monthly branded searches for Memrise worldwide fell 53.8% over 11 measured months, from 213K to 98.6K in August 2026.
Estimated monthly branded searches for Busuu worldwide fell 13.4% over 11 measured months, from 264K to 229K in August 2026.
How is Rosetta Stone measured?
Brandwave collects information about searches that people make online using Rosetta Stone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rosetta stone
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