Bluefin vs Tandem:Which is searched more?
In September 2026, Bluefin had more branded searches than Tandem among inflatable paddle board brands worldwide. Bluefin was estimated to have 60.5K branded searches compared to Tandem’s 40, and held a 65.4% Share of Search versus Tandem’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bluefin or Tandem?
Compare the inflatable paddle board brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bluefin, Tandem. The figures are in the table below the chart.
View monthly share of search table
| Month | Bluefin | Body Glove | BOTE | iRocker | Tandem |
|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 33.8% | 2.4% | 1.9% | 0.01% |
| Nov 2025 | 56.9% | 38.1% | 2.8% | 2.2% | 0.02% |
| Dec 2025 | 48.1% | 48.1% | 2.3% | 1.5% | <0.01% |
| Jan 2026 | 53.6% | 43.8% | 1.6% | 0.95% | <0.01% |
| Feb 2026 | 57.1% | 38.2% | 3.2% | 1.5% | 0.02% |
| Mar 2026 | 56.4% | 37.8% | 4% | 1.8% | 0.05% |
| Apr 2026 | 59.2% | 32.4% | 5.5% | 2.8% | 0.04% |
| May 2026 | 54.1% | 36.2% | 5.7% | 3.9% | 0.08% |
| Jun 2026 | 53.3% | 35.7% | 6.2% | 4.8% | 0.1% |
| Jul 2026 | 56.7% | 31% | 7.1% | 5.1% | 0.07% |
| Aug 2026 | 63.1% | 28.2% | 4.9% | 3.7% | 0.06% |
| Sep 2026 | 65.4% | 29.3% | 3.2% | 2.1% | 0.04% |
How has the Bluefin and Tandem comparison changed over the last 12 months?
3 findings
- Bluefin was ahead of Tandem in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bluefin’s estimated Share of Search among inflatable paddle board brands worldwide moved from 61.9% to 65.4%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Tandem’s estimated Share of Search among inflatable paddle board brands worldwide moved from 0.01% to 0.04%, and its estimated monthly branded searches moved from 10 to 40.
How did search popularity change for inflatable paddle board brands worldwide in September 2026?
2 changes
In September 2026, Bluefin gained estimated Share of Search among inflatable paddle board brands worldwide, from 63.1% to 65.4%.
Estimated monthly branded searches for Tandem worldwide rose 300% over 12 measured months, from 10 to 40 in September 2026.
Other head-to-heads among inflatable paddle board brands
How each brand is measured
Brandwave collects information about searches that people make online using Bluefin’s and Tandem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.