Brandwave

How popular isISLE?

In September 2026, people searched for ISLE by name about 3,780 times worldwide, a 72.6% increase from the previous year. These searches made up 3.7% of all global inflatable paddle board brand searches, placing ISLE fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about inflatable paddle board brands, ISLE appeared in four of the five answers and was the joint most recommended of the six.

Search and AI answers in September 2026

ISLE is the fourth most searched of 6 competitors and the joint most recommended in AI answers.

  1. BluefinShare of searches 59.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Body GloveShare of searches 26.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Red Paddle CoShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. ISLEShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. BOTEShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top inflatable paddle board brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ISLE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ISLE is the joint most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ISLE1st
  2. BOTE1st
  3. iRocker3rd
  4. Red Paddle Co4th
  5. Bluefin–
  6. Body Glove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ISLE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BOTE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Paddle Co3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iRocker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bluefin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about inflatable paddle board brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which inflatable paddle board brands compete with ISLE?

ISLE against inflatable paddle board brands worldwide, by month

Share of searches by month for Bluefin, Body Glove, Red Paddle Co, ISLE, BOTE. The figures are in the table below the chart.

View monthly share of searches table
MonthBluefinBody GloveRed Paddle CoISLEBOTEiRocker
Oct 202558.3%31.9%3.7%2.1%2.2%1.8%
Nov 202552.8%35.3%4.6%2.7%2.6%2%
Dec 202545.9%45.9%3%1.6%2.2%1.4%
Jan 202651.6%42.2%2.6%1.2%1.5%0.91%
Feb 202652.7%35.2%4.6%3.2%3%1.4%
Mar 202651.7%34.6%4.5%3.8%3.6%1.6%
Apr 202653.1%29%5.7%4.7%4.9%2.5%
May 202646%30.8%7.5%7.6%4.8%3.3%
Jun 202642.2%28.3%10.7%10.1%4.9%3.8%
Jul 202644.2%24.2%11.2%11%5.5%3.9%
Aug 202651.1%22.8%10.6%8.5%4%3%
Sep 202659.2%26.5%5.9%3.7%2.9%1.9%

  1. 1.Bluefin

    59.2%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share +8.1 points.

  2. 2.Body Glove

    26.5%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share +3.7 points.

  3. 3.Red Paddle Co

    5.9%

    Held 3rd. 6K estimated branded searches, -60.8% vs prior month. Share -4.7 points.

  4. 4.ISLE

    3.7%

    Held 4th. 3.8K estimated branded searches, -69.3% vs prior month. Share -4.8 points.

  5. 5.BOTE

    2.9%

    Held 5th. 2.9K estimated branded searches, -49.4% vs prior month. Share -1.1 points.

  6. 6.iRocker

    1.9%

    Held 6th. 1.9K estimated branded searches, -56.8% vs prior month. Share -1.2 points.

Compare popularity between ISLE and its closest rivals

Every comparison with ISLE

6 comparisons

How has branded search demand for ISLE changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ISLE worldwide rose from 2.2K to 3.8K.
  • Across the 12 months ending September 2026, ISLE’s share of searches among inflatable paddle board brands worldwide increased from 2.1% to 3.7%.
  • Across the 12 months ending September 2026, ISLE’s share of searches among inflatable paddle board brands worldwide peaked at 11% in July 2026 and was lowest at 1.2% in January 2026.
  • Across the 12 months ending September 2026, ISLE rose from 5th to 4th among inflatable paddle board brands worldwide.

How did search popularity change for inflatable paddle board brands worldwide in September 2026?

6 changes

  1. In September 2026, Bluefin gained share of searches among inflatable paddle board brands worldwide, from 51.1% to 59.2%.

  2. In September 2026, Body Glove gained share of searches among inflatable paddle board brands worldwide, from 22.8% to 26.5%.

  3. In September 2026, ISLE lost share of searches among inflatable paddle board brands worldwide, from 8.5% to 3.7%.

  4. In September 2026, Red Paddle Co lost share of searches among inflatable paddle board brands worldwide, from 10.6% to 5.9%.

  5. In September 2026, iRocker lost share of searches among inflatable paddle board brands worldwide, from 3% to 1.9%.

  6. In September 2026, BOTE lost share of searches among inflatable paddle board brands worldwide, from 4% to 2.9%.

How are ISLE’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ISLE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • isle paddle board
  • isle sup

Do you work for ISLE? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ISLE compete?

ISLE is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Inflatable paddle board brands4th of 63.7%Shown above
Paddleboard brands4th of 64.7%Show ranking
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Is ISLE your brand?

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