Brandwave

Body Glove vs ISLE:Which is more popular?

In September 2026, Body Glove had more branded searches than ISLE among inflatable paddle board brands worldwide. Body Glove had about 27,100 branded searches, while ISLE had 3,780. Body Glove made up 26.5% of all inflatable paddle board brand searches we track, and ISLE accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about inflatable paddle board brands, ISLE appeared in four of the five answers and Body Glove in none.

Among inflatable paddle board brands worldwide in September 2026

Who do people search for more?

Body Glove, about 7 searches for every 1 for ISLE

Body Glove 27.1K searchesISLE 3.8K searches

Who does AI mention more?

ISLE, mentioned in 4 of 5 answers, Body Glove in 0

ISLE in 4 of 5Body Glove in 0 of 5

Who does AI recommend more?

ISLE, the only one of the two named

ISLE first in 4Body Glove never named

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Top inflatable paddle board brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ISLE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Body Glove did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ISLE1st
  2. BOTE1st
  3. iRocker3rd
  4. Red Paddle Co4th
  5. Bluefin–
  6. Body Glove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ISLE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BOTE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Paddle Co3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iRocker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bluefin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about inflatable paddle board brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Body Glove or ISLE more popular in search?

This chart shows how often people search Google for Body Glove and ISLE by name. Each line represents a brand's share of searches for all six inflatable paddle board brands we track, month by month, from English-language searches worldwide.

Body Glove and ISLE among inflatable paddle board brands worldwide, by month

Share of searches by month for Body Glove, ISLE. The figures are in the table below the chart.

View monthly share of searches table
MonthBluefinBody GloveRed Paddle CoISLEBOTEiRocker
Oct 202558.3%31.9%3.7%2.1%2.2%1.8%
Nov 202552.8%35.3%4.6%2.7%2.6%2%
Dec 202545.9%45.9%3%1.6%2.2%1.4%
Jan 202651.6%42.2%2.6%1.2%1.5%0.91%
Feb 202652.7%35.2%4.6%3.2%3%1.4%
Mar 202651.7%34.6%4.5%3.8%3.6%1.6%
Apr 202653.1%29%5.7%4.7%4.9%2.5%
May 202646%30.8%7.5%7.6%4.8%3.3%
Jun 202642.2%28.3%10.7%10.1%4.9%3.8%
Jul 202644.2%24.2%11.2%11%5.5%3.9%
Aug 202651.1%22.8%10.6%8.5%4%3%
Sep 202659.2%26.5%5.9%3.7%2.9%1.9%

How has the Body Glove and ISLE comparison changed over the last 12 months?

3 findings

How did search popularity change for inflatable paddle board brands worldwide in September 2026?

2 changes
  1. In September 2026, Body Glove gained share of searches among inflatable paddle board brands worldwide, from 22.8% to 26.5%.

  2. In September 2026, ISLE lost share of searches among inflatable paddle board brands worldwide, from 8.5% to 3.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Body Glove’s and ISLE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Body Glove

1 branded search term

  • bodyglove

ISLE

2 branded search terms

  • isle paddle board
  • isle sup

How the Brand Demand Index is measured

Other head-to-heads among inflatable paddle board brands

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