BOTE vs ISLE:Which is more popular?
In September 2026, ISLE had more branded searches than BOTE among inflatable paddle board brands worldwide. ISLE had about 3,780 branded searches, while BOTE had 2,930. ISLE made up 3.7% of all inflatable paddle board brand searches we track, and BOTE accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about inflatable paddle board brands, BOTE and ISLE each appeared in four of the five answers. BOTE and ISLE were each mentioned first in two of the four answers.
Who do people search for more?
ISLE, about 29% more searches than BOTE
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top inflatable paddle board brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BOTE and ISLE were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BOTE and ISLE were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ISLE1st
BOTE1st
iRocker3rd
Red Paddle Co4th
Bluefin–
Body Glove–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ISLE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BOTE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Red Paddle Co3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- iRocker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bluefin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about inflatable paddle board brands
5 answers
Asked ChatGPT
“Which inflatable paddle board brand should I buy?”
Asked ChatGPT
“What are the best inflatable paddle board brands?”
Asked ChatGPT
“What's the best inflatable paddle board brand for calm water?”
Searched Google, AI Overview
“best inflatable paddle board”
Searched Google, AI Overview
“portable paddle board”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BOTE or ISLE more popular in search?
This chart shows how often people search Google for BOTE and ISLE by name. Each line represents a brand's share of searches for all six inflatable paddle board brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ISLE, BOTE. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bluefin | Body Glove | Red Paddle Co | ISLE | BOTE | iRocker |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.3% | 31.9% | 3.7% | 2.1% | 2.2% | 1.8% |
| Nov 2025 | 52.8% | 35.3% | 4.6% | 2.7% | 2.6% | 2% |
| Dec 2025 | 45.9% | 45.9% | 3% | 1.6% | 2.2% | 1.4% |
| Jan 2026 | 51.6% | 42.2% | 2.6% | 1.2% | 1.5% | 0.91% |
| Feb 2026 | 52.7% | 35.2% | 4.6% | 3.2% | 3% | 1.4% |
| Mar 2026 | 51.7% | 34.6% | 4.5% | 3.8% | 3.6% | 1.6% |
| Apr 2026 | 53.1% | 29% | 5.7% | 4.7% | 4.9% | 2.5% |
| May 2026 | 46% | 30.8% | 7.5% | 7.6% | 4.8% | 3.3% |
| Jun 2026 | 42.2% | 28.3% | 10.7% | 10.1% | 4.9% | 3.8% |
| Jul 2026 | 44.2% | 24.2% | 11.2% | 11% | 5.5% | 3.9% |
| Aug 2026 | 51.1% | 22.8% | 10.6% | 8.5% | 4% | 3% |
| Sep 2026 | 59.2% | 26.5% | 5.9% | 3.7% | 2.9% | 1.9% |
How has the BOTE and ISLE comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: ISLE took it in November 2025, BOTE took it in December 2025, ISLE took it in February 2026, BOTE took it in April 2026, ISLE took it in May 2026.
- Across the 12 months ending September 2026, BOTE’s share of searches among inflatable paddle board brands worldwide moved from 2.2% to 2.9%, and its estimated monthly branded searches moved from 2.3K to 2.9K.
- Across the 12 months ending September 2026, ISLE’s share of searches among inflatable paddle board brands worldwide moved from 2.1% to 3.7%, and its estimated monthly branded searches moved from 2.2K to 3.8K.
How did search popularity change for inflatable paddle board brands worldwide in September 2026?
2 changes
In September 2026, ISLE lost share of searches among inflatable paddle board brands worldwide, from 8.5% to 3.7%.
In September 2026, BOTE lost share of searches among inflatable paddle board brands worldwide, from 4% to 2.9%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using BOTE’s and ISLE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among inflatable paddle board brands
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