Bluefin vs ISLE:Which is more popular?
In September 2026, Bluefin had more branded searches than ISLE among paddleboard brands worldwide. Bluefin had about 60,500 branded searches, while ISLE had 3,780. Bluefin made up 74.4% of all paddleboard brand searches we track, and ISLE accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about paddleboard brands, ISLE appeared in all five answers and Bluefin in none.
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Top paddleboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ISLE appeared in all five answers. Bluefin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ISLE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BOTE4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Red Paddle Co3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iRocker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starboard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bluefin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about paddleboard brands
5 answers
Asked ChatGPT
“Which paddleboard brand should I buy?”
Asked ChatGPT
“What are the best paddleboard brands?”
Asked ChatGPT
“What's the best paddleboard brand for flat water?”
Searched Google, AI Overview
“inflatable paddleboard”
Searched Google, AI Overview
“best paddleboard”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bluefin or ISLE more popular in search?
This chart shows how often people search Google for Bluefin and ISLE by name. Each line represents a brand's share of searches for all six paddleboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bluefin, ISLE. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bluefin | Starboard | Red Paddle Co | ISLE | iRocker | BOTE |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 5.7% | 5.1% | 3% | 2.6% | 1.8% |
| Nov 2025 | 77.4% | 6.8% | 6.7% | 3.9% | 3% | 2.3% |
| Dec 2025 | 82.1% | 4.6% | 5.4% | 2.8% | 2.6% | 2.5% |
| Jan 2026 | 86.8% | 3.9% | 4.3% | 2.1% | 1.5% | 1.3% |
| Feb 2026 | 77.4% | 6.4% | 6.7% | 4.7% | 2% | 2.8% |
| Mar 2026 | 75.5% | 6.6% | 6.6% | 5.6% | 2.4% | 3.3% |
| Apr 2026 | 70.6% | 7.5% | 7.6% | 6.3% | 3.4% | 4.7% |
| May 2026 | 61.7% | 9.6% | 10% | 10.2% | 4.5% | 4% |
| Jun 2026 | 53% | 12% | 13.4% | 12.7% | 4.7% | 4.1% |
| Jul 2026 | 53.7% | 10.5% | 13.6% | 13.3% | 4.8% | 4.1% |
| Aug 2026 | 58.9% | 13.3% | 12.2% | 9.8% | 3.5% | 2.3% |
| Sep 2026 | 74.4% | 9.2% | 7.4% | 4.7% | 2.3% | 2% |
How has the Bluefin and ISLE comparison changed over the last 12 months?
3 findings
- Bluefin was ahead of ISLE in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bluefin’s share of searches among paddleboard brands worldwide moved from 81.9% to 74.4%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, ISLE’s share of searches among paddleboard brands worldwide moved from 3% to 4.7%, and its estimated monthly branded searches moved from 2.2K to 3.8K.
How did search popularity change for paddleboard brands worldwide in September 2026?
2 changes
In September 2026, Bluefin gained share of searches among paddleboard brands worldwide, from 58.9% to 74.4%.
In September 2026, ISLE lost share of searches among paddleboard brands worldwide, from 9.8% to 4.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bluefin’s and ISLE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among paddleboard brands
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