ISLE vs Starboard:Which is more popular?
In September 2026, Starboard had more branded searches than ISLE among paddleboard brands worldwide. Starboard had about 7,480 branded searches, while ISLE had 3,780. Starboard made up 9.2% of all paddleboard brand searches we track, and ISLE accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about paddleboard brands, ISLE appeared in all five answers and Starboard in two. ISLE was mentioned before Starboard in four out of five answers.
Who do people search for more?
Starboard, about 2 searches for every 1 for ISLE
Who does AI mention more?
ISLE, mentioned in every answer we collected
Who does AI recommend more?
ISLE, named ahead of Starboard in 4 of 5 answers
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Top paddleboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ISLE appeared in all five answers. Starboard was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ISLE was listed before Starboard in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ISLE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BOTE4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Red Paddle Co3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iRocker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Starboard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bluefin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about paddleboard brands
5 answers
Asked ChatGPT
“Which paddleboard brand should I buy?”
Asked ChatGPT
“What are the best paddleboard brands?”
Asked ChatGPT
“What's the best paddleboard brand for flat water?”
Searched Google, AI Overview
“inflatable paddleboard”
Searched Google, AI Overview
“best paddleboard”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ISLE or Starboard more popular in search?
This chart shows how often people search Google for ISLE and Starboard by name. Each line represents a brand's share of searches for all six paddleboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Starboard, ISLE. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bluefin | Starboard | Red Paddle Co | ISLE | iRocker | BOTE |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 5.7% | 5.1% | 3% | 2.6% | 1.8% |
| Nov 2025 | 77.4% | 6.8% | 6.7% | 3.9% | 3% | 2.3% |
| Dec 2025 | 82.1% | 4.6% | 5.4% | 2.8% | 2.6% | 2.5% |
| Jan 2026 | 86.8% | 3.9% | 4.3% | 2.1% | 1.5% | 1.3% |
| Feb 2026 | 77.4% | 6.4% | 6.7% | 4.7% | 2% | 2.8% |
| Mar 2026 | 75.5% | 6.6% | 6.6% | 5.6% | 2.4% | 3.3% |
| Apr 2026 | 70.6% | 7.5% | 7.6% | 6.3% | 3.4% | 4.7% |
| May 2026 | 61.7% | 9.6% | 10% | 10.2% | 4.5% | 4% |
| Jun 2026 | 53% | 12% | 13.4% | 12.7% | 4.7% | 4.1% |
| Jul 2026 | 53.7% | 10.5% | 13.6% | 13.3% | 4.8% | 4.1% |
| Aug 2026 | 58.9% | 13.3% | 12.2% | 9.8% | 3.5% | 2.3% |
| Sep 2026 | 74.4% | 9.2% | 7.4% | 4.7% | 2.3% | 2% |
How has the ISLE and Starboard comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: ISLE took it in May 2026, Starboard took it in August 2026.
- Across the 12 months ending September 2026, ISLE’s share of searches among paddleboard brands worldwide moved from 3% to 4.7%, and its estimated monthly branded searches moved from 2.2K to 3.8K.
- Across the 12 months ending September 2026, Starboard’s share of searches among paddleboard brands worldwide moved from 5.7% to 9.2%, and its estimated monthly branded searches moved from 4.2K to 7.5K.
How did search popularity change for paddleboard brands worldwide in September 2026?
2 changes
In September 2026, ISLE lost share of searches among paddleboard brands worldwide, from 9.8% to 4.7%.
In September 2026, Starboard lost share of searches among paddleboard brands worldwide, from 13.3% to 9.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ISLE’s and Starboard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among paddleboard brands
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