How popular isStarboard in search?
In September 2026, people searched for Starboard by name about 7,480 times worldwide, a 78.5% increase from the previous year. These searches made up 9.2% of all global paddleboard brand searches, placing Starboard second out of six brands. These are worldwide searches for English-language branded terms.
Bluefin74.4%
Starboard9.2%
Red Paddle Co7.4%- ISLE4.7%
iRocker2.3%
BOTE2%
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Which paddleboard brands compete with Starboard?
Share of searches by month for Bluefin, Starboard, Red Paddle Co, ISLE, iRocker, BOTE. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bluefin | Starboard | Red Paddle Co | ISLE | iRocker | BOTE |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 5.7% | 5.1% | 3% | 2.6% | 1.8% |
| Nov 2025 | 77.4% | 6.8% | 6.7% | 3.9% | 3% | 2.3% |
| Dec 2025 | 82.1% | 4.6% | 5.4% | 2.8% | 2.6% | 2.5% |
| Jan 2026 | 86.8% | 3.9% | 4.3% | 2.1% | 1.5% | 1.3% |
| Feb 2026 | 77.4% | 6.4% | 6.7% | 4.7% | 2% | 2.8% |
| Mar 2026 | 75.5% | 6.6% | 6.6% | 5.6% | 2.4% | 3.3% |
| Apr 2026 | 70.6% | 7.5% | 7.6% | 6.3% | 3.4% | 4.7% |
| May 2026 | 61.7% | 9.6% | 10% | 10.2% | 4.5% | 4% |
| Jun 2026 | 53% | 12% | 13.4% | 12.7% | 4.7% | 4.1% |
| Jul 2026 | 53.7% | 10.5% | 13.6% | 13.3% | 4.8% | 4.1% |
| Aug 2026 | 58.9% | 13.3% | 12.2% | 9.8% | 3.5% | 2.3% |
| Sep 2026 | 74.4% | 9.2% | 7.4% | 4.7% | 2.3% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.4% | 60.5K | -18.2% | +15.5 points | |
| 2, held 2nd | 9.2% | 7.5K | -55.2% | -4.1 points | |
| 3, held 3rd | 7.4% | 6K | -60.8% | -4.8 points | |
| 4, held 4th | 4.7% | 3.8K | -69.3% | -5.1 points | |
| 5, held 5th | 2.3% | 1.9K | -56.8% | -1.2 points | |
| 6, held 6th | 2% | 1.6K | -43.6% | -0.3 points |
1.
Bluefin74.4%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share +15.5 points.
9.2%
Held 2nd. 7.5K estimated branded searches, -55.2% vs prior month. Share -4.1 points.
7.4%
Held 3rd. 6K estimated branded searches, -60.8% vs prior month. Share -4.8 points.
4.ISLE
4.7%
Held 4th. 3.8K estimated branded searches, -69.3% vs prior month. Share -5.1 points.
5.
iRocker2.3%
Held 5th. 1.9K estimated branded searches, -56.8% vs prior month. Share -1.2 points.
6.
BOTE2%
Held 6th. 1.6K estimated branded searches, -43.6% vs prior month. Share -0.3 points.
Compare search popularity between Starboard and its closest rivals
Every comparison with Starboard
5 comparisons
How has branded search demand for Starboard changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Starboard worldwide rose from 4.2K to 7.5K.
- Across the 12 months ending September 2026, Starboard’s share of searches among paddleboard brands worldwide increased from 5.7% to 9.2%.
- Across the 12 months ending September 2026, Starboard’s share of searches among paddleboard brands worldwide peaked at 13.3% in August 2026 and was lowest at 3.9% in January 2026.
How did search popularity change for paddleboard brands worldwide in September 2026?
6 changes
In September 2026, Bluefin gained share of searches among paddleboard brands worldwide, from 58.9% to 74.4%.
In September 2026, ISLE lost share of searches among paddleboard brands worldwide, from 9.8% to 4.7%.
In September 2026, Red Paddle Co lost share of searches among paddleboard brands worldwide, from 12.2% to 7.4%.
In September 2026, Starboard lost share of searches among paddleboard brands worldwide, from 13.3% to 9.2%.
In September 2026, iRocker lost share of searches among paddleboard brands worldwide, from 3.5% to 2.3%.
Estimated monthly branded searches for BOTE worldwide rose 25.4% over 12 measured months, from 1.3K to 1.6K in September 2026.
How are Starboard’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Starboard’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- starboard paddle board
- starboard sup
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Is Starboard your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.