Mad River vs Old Town:Which is searched more?
In August 2026, Old Town had more branded searches than Mad River among canoe brands worldwide. Old Town was estimated to have 1.5M branded searches compared to Mad River’s 8.1K, and held a 72.2% Share of Search versus Mad River’s 0.39%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mad River or Old Town?
Compare the canoe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Old Town, Mad River. The figures are in the table below the chart.
View monthly share of search table
| Month | Old Town | Mad River |
|---|---|---|
| Oct 2025 | 44.6% | 0.36% |
| Nov 2025 | 35.1% | 0.34% |
| Dec 2025 | 35% | 0.63% |
| Jan 2026 | 39.5% | 0.87% |
| Feb 2026 | 39.7% | 0.58% |
| Mar 2026 | 44.6% | 0.36% |
| Apr 2026 | 54.1% | 0.36% |
| May 2026 | 58.8% | 0.39% |
| Jun 2026 | 68% | 0.37% |
| Jul 2026 | 67.9% | 0.45% |
| Aug 2026 | 72.2% | 0.39% |
| Sep 2026 | — | — |
How has the Mad River and Old Town comparison changed over the last 12 months?
3 findings
- Old Town was ahead of Mad River in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mad River’s estimated Share of Search among canoe brands worldwide moved from 0.36% to 0.39%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Old Town’s estimated Share of Search among canoe brands worldwide moved from 44.6% to 72.2%, and its estimated monthly branded searches moved from 823K to 1.5M.
How did search popularity change for canoe brands worldwide in August 2026?
2 changes
In August 2026, Old Town gained estimated Share of Search among canoe brands worldwide, from 67.9% to 72.2%.
Estimated monthly branded searches for Mad River worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mad River’s and Old Town’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.