Brandwave

Canoe brands:Which brands are most popular in search?

In August 2026, Old Town was the most searched among canoe brands worldwide, with an estimated 1.5M branded searches and 72.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Old Town72.2%
  2. Pelican26.5%
  3. Mad River0.39%
  4. Nova Craft0.39%
  5. Wenonah0.32%
  6. Esquif0.26%

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Share of SearchLeaderboard

Compare the canoe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among canoe brands worldwide, by month

Share of Search by month for Old Town, Pelican. The figures are in the table below the chart.

View monthly share of search table
MonthOld TownPelicanMad RiverNova CraftWenonahEsquif
Oct 202544.6%54.2%0.36%0.36%0.29%0.2%
Nov 202535.1%63.7%0.34%0.28%0.28%0.28%
Dec 202535%63.5%0.63%0.28%0.23%0.34%
Jan 202639.5%58.7%0.87%0.39%0.26%0.32%
Feb 202639.7%58.9%0.58%0.32%0.26%0.26%
Mar 202644.6%54.1%0.36%0.36%0.29%0.29%
Apr 202654.1%44.6%0.36%0.36%0.29%0.29%
May 202658.8%39.6%0.39%0.48%0.39%0.32%
Jun 202668%30.7%0.37%0.37%0.3%0.3%
Jul 202667.9%30.6%0.45%0.45%0.3%0.24%
Aug 202672.2%26.5%0.39%0.39%0.32%0.26%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Old Town

    72.2%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.2 points.

  2. 2.Pelican

    26.5%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -4.2 points.

  3. 3.Mad River

    0.39%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Nova Craft

    0.39%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Wenonah

    0.32%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Esquif

    0.26%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among canoe brands worldwide?

In August 2026, Old Town was the most searched among canoe brands worldwide, with an estimated 1.5M branded searches and 72.2% estimated Share of Search within this set. Pelican is in 2nd place, 45.7 percentage points behind at 26.5% Share of Search.

Global canoe brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Old Town44.6% → 72.2%72.2%Aug 202635%Dec 20252nd → 1st
Pelican54.2% → 26.5%63.7%Nov 202526.5%Aug 20261st → 2nd
Mad River0.36% → 0.39%0.87%Jan 20260.34%Nov 20253rd
Nova Craft0.36% → 0.39%0.48%May 20260.28%Dec 20254th
Wenonah0.29% → 0.32%0.39%May 20260.23%Dec 20255th
Esquif0.2% → 0.26%0.34%Dec 20250.2%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Old Town’s estimated Share of Search among canoe brands worldwide increased from 44.6% to 72.2%.
  • Across the 11 months ending August 2026, Pelican’s estimated Share of Search among canoe brands worldwide decreased from 54.2% to 26.5%.
  • Across the 11 months ending August 2026, Old Town’s estimated Share of Search among canoe brands worldwide peaked at 72.2% in August 2026 and was lowest at 35% in December 2025.
  • Across the 11 months ending August 2026, Pelican’s estimated Share of Search among canoe brands worldwide peaked at 63.7% in November 2025 and was lowest at 26.5% in August 2026.
  • Across the 11 months ending August 2026, Old Town rose from 2nd to 1st among canoe brands worldwide.
  • Across the 11 months ending August 2026, Pelican fell from 1st to 2nd among canoe brands worldwide.
  • Across the 11 months ending August 2026, Mad River, Nova Craft, Wenonah and Esquif held steady: their estimated Share of Search among canoe brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for canoe brands worldwide in August 2026?

  1. In August 2026, Old Town gained estimated Share of Search among canoe brands worldwide, from 67.9% to 72.2%.

  2. In August 2026, Pelican lost estimated Share of Search among canoe brands worldwide, from 30.6% to 26.5%.

  3. Estimated monthly branded searches for Esquif worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Mad River worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Nova Craft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  6. Estimated monthly branded searches for Wenonah worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

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