Mad River vs Nova Craft:Which is more popular by branded search?
In August 2026, Mad River and Nova Craft were level on Share of Search among canoe brands worldwide, with an estimated 8.1K branded searches each, at 0.39% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mad River or Nova Craft?
Compare the canoe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mad River, Nova Craft. The figures are in the table below the chart.
View monthly share of search table
| Month | Old Town | Pelican | Mad River | Nova Craft | Wenonah | Esquif |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 54.2% | 0.36% | 0.36% | 0.29% | 0.2% |
| Nov 2025 | 35.1% | 63.7% | 0.34% | 0.28% | 0.28% | 0.28% |
| Dec 2025 | 35% | 63.5% | 0.63% | 0.28% | 0.23% | 0.34% |
| Jan 2026 | 39.5% | 58.7% | 0.87% | 0.39% | 0.26% | 0.32% |
| Feb 2026 | 39.7% | 58.9% | 0.58% | 0.32% | 0.26% | 0.26% |
| Mar 2026 | 44.6% | 54.1% | 0.36% | 0.36% | 0.29% | 0.29% |
| Apr 2026 | 54.1% | 44.6% | 0.36% | 0.36% | 0.29% | 0.29% |
| May 2026 | 58.8% | 39.6% | 0.39% | 0.48% | 0.39% | 0.32% |
| Jun 2026 | 68% | 30.7% | 0.37% | 0.37% | 0.3% | 0.3% |
| Jul 2026 | 67.9% | 30.6% | 0.45% | 0.45% | 0.3% | 0.24% |
| Aug 2026 | 72.2% | 26.5% | 0.39% | 0.39% | 0.32% | 0.26% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mad River and Nova Craft comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Nova Craft took it in May 2026.
- Across the 11 months ending August 2026, Mad River’s estimated Share of Search among canoe brands worldwide moved from 0.36% to 0.39%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Nova Craft’s estimated Share of Search among canoe brands worldwide moved from 0.36% to 0.39%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for canoe brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Mad River worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
Estimated monthly branded searches for Nova Craft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mad River’s and Nova Craft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mad River
1 branded search term
- mad river
Nova Craft
1 branded search term
- nova craft
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.